Saturday's US Open Women's Championship on ESPN - a battle of young American women in which unseeded Sloane Stephens convincingly triumphed over No. 15 Madison Key 6-3, 6-0 - earned a 1.9 overnight rating in the metered markets for the match portion of the three-hour telecast, 36% higher than last year's women's final from New York. It was the highest overnight rating for the match in the three years ESPN has held exclusivity for the US Open - first ball to last ball coverage. (Notably, because of the hurricane, tennis strongholds Miami and Ft. Myers are not included.)
The rating for the match peaked at its conclusion, the crowning of a new Major champion. From 5:15 - 5:30 p.m. ET, ESPN earned a 2.2 rating. The highest-rated markets were Norfolk-Portsmoutth-Newport News (3.3), Washington, DC (3.2), Birmingham (2.9), West Palm Beach-Ft. Pierce (2.8), and New York (2.7). In fact, the match out-rated two COLLEGE FOOTBALL games on Saturday on Fox: Nebraska-Oregon and, in prime time, Stanford-USC.Videos