ELEMENTARY Up 20% Opposite World Series

Elementary posted week-to-week growth in viewers, adults 18-49 and adults 25-54 opposite game two of the World Series, according to Nielsen preliminary live plus same day ratings for Thursday, Oct. 24.

At 10:00 PM, Elementary averaged 8.59 million viewers, 1.8/05 in adults 18-49 and 2.7/07 in adults 25-54. Compared to last week, Elementary was up +17% in adults 25-54 (from 2.3/06), +20% in adults 18-49 (from 1.5/04) and added +70,000 viewers (from 8.52m, +1%).

Elementary has also been one of the top shows in DVR playback this season. The sophomore drama adds an average of +4.87 million viewers, +1.5 rating points in adults 18-49 and +1.8 rating points in adults 25-54 in live +7-day playback.

Two and a Half Men also posted week-to-week growth opposite the World Series, up +10% in adults 18-49 (2.3/06 from 2.1/06) and +3% in adults 25-54 (3.1/07 from 3.0/07).

Updated Thursday ratings will be available later today.