E! and Esquire Network continued their momentum in second quarter 2015 with significant year on year growth. Both networks scored ratings highs for the quarter and will continue to turn up the heat all summer long with new original programming.
E!'s expanded original slate led the network to post gains over second quarter 2014 across all key demos in primetime, including +29% A18-49 (348, #20), +25% P2+ (598, #23), +23% A18-34 (204, #10), 35% W18-49 (268, #10) and +25% W18-34 (160, #6). Additionally, E! was the second fastest growing top 30 network (based on impressions gained) in primetime.
E!'s momentum has been driven by a variety of hit franchises such as "Keeping Up with the Kardashians," including the two-part special "Keeping Up with the Kardashians: About Bruce," which aired May 17 and May 18 and delivered 7.7M total unique viewers in L3s across both airings with part one averaging a season high and marking the most-watched episode since 2012 with A18-49. The series averaged 2.2MM A18-49 and 3.3MM P2+ (on par with season nine) and ranked #1 for the night across all key demos against ad supported cable.
In its second season, extreme plastic surgery series "Botched" (Sundays at 9pm) also continues to post gains for the network averaging 861 P18-49 and 1.5MM P2+ and ranking as the #1 show in its Sunday timeslot with young women. The third season of popular reality series "#RichKids of Beverly Hills" (Sundays at 10pm) is averaging 590K P18-49 and 872K P2+.
Also contributing to E!'s growth in second quarter was the network's highly popular scripted series "The Royals," which ranks as the top new scripted drama in cable for the year (excluding spin-offs) and will return in its second season this November. The first season of the series concluded on May 17 scoring 1.1M A18-49 in L3s, consistent with the overall season average.
E!'s upcoming original programming this summer includes the return of "Total Divas" on Tuesday, July 7 at 9pm, followed by the premiere of new series "Hollywood Cycle" at 10pm. Then reality TV star Brody Jenner will make summer nights even hotter when "Sex With Brody" debuts Friday, July 10 at 10:30pm. Caitlyn Jenner's new documentary series, "I Am Cait," following her life as a transgender woman will premiere Sunday, July 26 at 8pm, along with new series "Stewarts & Hamiltons," featuring a complicated family tree that only Hollywood could produce at 9pm. Later this summer, new comedy series "The Comment Section" will debut Friday, August 7 at 10:30pm and new reality series "WAGS" (Wives and Girlfriends of Sports Stars) will premiere Tuesday, August 18 at 10pm. Closing out the summer, "Fashion Police" will return Monday, August 31 with co-hosts Melissa Rivers, Giuliana Rancic and Brad Goreski, followed by the season two premiere of "House of DVF."
Esquire Network also continues its momentum delivering its third consecutive quarter of double-digit growth. The network climbed +20% over the second quarter 2014 benchmark with Adults 18-49. Esquire's popular original series contributing to the network's gains in second quarter included "Best Bars in America," "Knife Fight," "American Ninja Warrior" and "Brew Dogs."
Esquire's original programming line-up continues with series premieres all summer long, including the culinary competition series "The Next Great Burger" on Wednesday, July 22 at 10pm and the "real-life Jerry Maguire" documentary series "The Agent" on Tuesday, August 11 at 10pm. Esquire is also once again returning to Pamplona, Spain for live event coverage of "Running of the Bulls 2015," starting Tuesday, July 7. This year's heart-pounding coverage ofone of the world's most iconic cultural traditions will be hosted by Michael Davies and Roger Bennett of the cult-hit podcast and NBC Sports Network comedy, "Men in Blazers."
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