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E! Sets GRAMMYS Live Red Carpet Coverage

By: Feb. 09, 2016
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As the biggest names in music and entertainment converge at the Los Angeles Staples Center for the 58th annual GRAMMY Awards, hosts Ryan Seacrest, Giuliana Rancic and the rest of E!'s "Live From the Red Carpet" team will be on-hand to bring the most extensive multi-platform coverage of the high-profile event. Beginning Monday, February 15th at 4:00pmET/1:00pm PT, E! will deliver the most surprising and memorable celebrity interviews, candid behind-the-scenes moments and unforgettable fashion live on-air, online and on social to pop culture fans around the globe.

E!'s cameras are always on-hand to capture every can't-miss celebrity encounter, and this year the network's newest red carpet innovation, the "E! Glambot," will be back to cover the hottest fashion. World-renowned music video director, Joseph Kahn (Taylor Swift's "Out of the Woods"/"Bad Blood," Britney Spears "Toxic") and his team will once again lead the network's artistic direction on the day of the event - directing the stars as they create gorgeous cinematic-style portraits right on the red carpet, giving fans a truly unique front row experience. Check out the best of the E! Glambot HERE.

E!'s "Countdown To The Red Carpet" will start the day with two hours of pre-show coverage talking about all things GRAMMYS. Also, Giuliana Rancic, Brad Goreski and Ross Mathews will host performances, interviews and comedy as they welcome Kristen Doute and Stassi Schroeder (Vanderpump Rules), DJ Khaled, Vine sensation Lele Pons, Instagram's girlwithnojob and betches, performances by YouTube's "Us The Duo" as well as Madison Beerand more.

E!'s extensive multi-platform coverage boasts the returns of the Snapchat "Glam Snaps," where E!'s Style Collective, which includes some of the biggest names in the beauty industry, will provide instant how-to's of the hottest celebrity looks of the night. Plus @girlwithnojob and @betches will be creating Memes out of the red carpet's most noteworthy moments. Viewers can also chat about their red carpet experience in real-time with the E! hosts and fellow fans through Instagram, Twitter and Facebook for a chance for their posts to be read on-air or online.

Then, the following night, continue THE GRAMMYS celebrations with a special edition of "E! News," followed by Melissa Rivers, Giuliana Rancic, Brad Goreski, Margaret Cho and NENE LEAKES hilariously recapping and reviewing all of the night's fashions and over-the-top ensembles on "Fashion Police."

Digital, Social and Mobile

Coverage runs all day beginning Monday, February 15th through Tuesday, February 16th

Fans around the world have never been this connected to the red carpet as E!'s digital, social and mobile platforms cover the big day from top to bottom, providing live updates during the entire red carpet event.

Digital

E! Online (www.eonline.com) will feature all the up-to-the-minute news, interviews, photos, style and beauty breakdowns, videos and social action from the event as it happens. Additionally E!'s digital content team will bring exclusive behind-the-scenes Grammys show moments that you won't see on TV through E!'s "Live From the Red Carpet Livestream." Hosted by E! correspondents Sibley Scoles and Carissa Loethen, this show will air during commercial breaks throughout E!'s star-studded pre-show at www.eonline.com on Monday, February 15th @ 6:00p ET and 3:00p PT.

Social

Take part in all of the action at E! Online, on the E! Online mobile app, @eonline across social platforms (Facebook, Twitter, Instagram, Periscope), as well as @stylecollective and @E_News on Snapchat.

Fans can catch every moment as the event unfolds and get exclusive behind-the-scenes content on Instagram, Twitter, and Facebook using the hashtag #Eredcarpet and on Snapchat using the handle @e_news. Snapchat followers will receive "Glam Snaps" in which E! Style Collective experts will reveal full breakdowns of a celebrity's most sought after red carpet looks. Plus, E!'s on-air coverage will feature social content from celebrities, E! talent, and of course, the fans, chatting about the show in real-time.

"Countdown to the Red Carpet: The 2016 GRAMMYs"

Airs Monday, February 15th at 4:00p ET and 1:00p PT

As the stars get ready to step onto the carpet, E!'s Giuliana Rancic, Brad Goreski and Ross Mathews, deliver all THE INSIDER style and entertainment scoop - discussing the nominees, the front runners, celebrity news and fashion predictions. Additionally, this two hour celebration is chock-full of musical performances, comedy, make-overs and fun moments. Kristen Doute and Stassi Schroeder (Vanderpump Rules) stop by to give three lucky fans a celebrity makeover with a twist. The girls will pair two of the hottest names in music and combine their signature style, hair and makeup to create a unique GRAMMY-worthy look. Plus, the incredibly popular instagrammers, @girlwithnojob and @betches, will give their own hilarious GRAMMYS commentary, and Vine star Lele Pons goes back in time to analyze what major buzz-worthy moments social media would have pounced on from past years GRAMMYS. Then Youtube sensation "Us the Duo" take E!'s stage to bring to life some of the nominated songs, and fellow YouTuber Madison Beer drops by to debut a new song, "Out Loud." Additionally E!'s red carpet team interviews incredibly popular DJ and record producer, DJ Khaled.

"Live From The Red Carpet: The 58th Annual GRAMMYs"

Airs Monday, February 15th at 6:00p ET and 3:00p PT

The network will once again dominate the red carpet landscape by offering viewers the unparalleled multiplatform viewing experience that fans have come to expect. As the world watches, E!'s Ryan Seacrest and Giuliana Rancic, along with the rest of E!'s entire awards team of style and entertainment experts, will bring fans the true magic of the red carpet - connecting viewers with their favorite stars by delivering the most genuine CELEBRITY CONVERSATIONS and buzzworthy interviews and capturing every spontaneous moment of the night. And E!'s on-screen "Star Stats" will provide new information and additional insight about both the fresh faces on the carpet and the veteran red carpet attendees alike.

Plus E! brings back the incredibly popular "E! Glambot," a specialized 8-foot robotic arm that makes precise, computer-programmed moves with an exceptionally high-speed film quality camera attached - resulting in beautiful and glamorous living portraits of the stars and casts on the red carpet that will feed directly to E! Online's Style Instagram account (@eonlinestyle) in real-time. Partnering again with world-renowned music video director, Joseph Kahn (Taylor Swift's "Bad Blood" and "Out of the Woods,"), E! will capture these once-in-a-lifetime celebrity red carpet moments in a truly memorable and artistic way.

"E! After Party: The 58th Annual GRAMMYs"

Airs Monday, February 15th at 11:30p ET and 8:30p PT

Once the show wraps, join Ross Mathews and E!'s After Party guests for a roundtable discussion on the biggest moments, the standout fashions, and a run-down of all the big winners and losers of music's biggest night.

"E! News: The 58th Annual GRAMMYs"

Airs Tuesday, February 16th @ 7:00pm and 11:00pm ET/PT

Following the big event, "E! News'" Jason Kennedy, Maria Menounos and team will break down all of the night's biggest headlines - from the red carpet moments you didn't see to the backstage interviews, parties, and more!

"Fashion Police: The 58th Annual GRAMMYs"

Airs Monday, February 16th @ 8:00p ET/PT

After all the awards have been handed out, the fun continues when the "Fashion Police" report for duty. Co-host and executive producer Melissa Rivers, co-host and consulting producer Giuliana Rancic, and co-host Brad Goreski, along with 2016's special co-hosts Margaret Cho and NeNe Leakes, will hilariously break down all of the glitz, glamour and fashion from the GRAMMYs, which is widely known for pushing the envelope of style. Fans can weigh in on Twitter, Instagram and Facebook using the hashtag #FashionPolice.

Through E!'s newest camera technology, unmatched second screen viewing on digital, mobile and social, and personal relationships with the stars, "Live From the Red Carpet" will truly take fans behind the velvet rope for all of the exciting, spontaneous, and headline-making moments as they happen, and bring viewers the unique and authentic interviews that pop culture fans crave. And catch "E! News" for the latest newsworthy Grammys headlines on Tuesday, February 16th at 7:00p ET/PT, followed by the laugh-out-loud antics of E!'s "Fashion Police" at 8:00p ET/PT.

Nights like these start with E! when "Live From The Red Carpet: The 58th Annual Grammys" airs Monday, February 15th beginning at 6:00pm ET/3:00pm PT.

"Live From The Red Carpet" is produced by Ryan Seacrest Productions and Wilshire Studios. Ryan Seacrest, Gary Snegaroff, Eddie Delbridge, and Gerry Johnston are executive producers.

"Fashion Police" is produced by Wilshire Studios. Melissa Rivers, Lisa Bacon and Gary Snegaroff are executive producers.



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