E! News Premieres First-Ever Weekly Show for Snapchat THE RUNDOWN

E! NEWS continues to deliver on the brand's promise to super serve their millennial audience with premium content, whenever and wherever they are with the launch of the original Snapchat series, THE RUNDOWN, premiering today, Thursday, September 8th. With "The Rundown," E! NEWS becomes one of the first brands to create a fully produced weekly show specifically for Snapchat and their mobile audience.

The series debut comes on the heels of a number of announcements for E! NEWS as well as the reveal of E! News' socially and digitally driven "Be Pop Cultured" marketing campaign.

Watch a sneak peek below:

Created exclusively for Snapchat, "The Rundown" will air in a weekly episodic format and be hosted by E! NEWS correspondent, Erin Lim. The show will cover everything E! News' passionate, hyper-connected fan base want and need to stay in-the-know on the biggest trending stories of the week along with offering a unique and humorous take on all things pop culture. The series will feature E! News' signature, fast-paced storytelling formats and voice that fans love about the brand, but include new programming from E! NEWS that can only be seen on Snapchat.

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