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E! News Launches New Series NIGHTLY POP

By: Oct. 16, 2018
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E! News Launches New Series NIGHTLY POP  Image

E! brings its topical, unfiltered pop culture format to late night with its newest series, "Nightly Pop" premiering on Monday, October 29th at 10:30pm ET/PT. Following "Busy Tonight," airing at 10pm, "Nightly Pop" will deliver quick-witted, unexpected and relatable commentary centered around the biggest pop culture stories of the week, hosted by E! personalities Morgan Stewart and Nina Parker, along with social influencer Hunter March. The half hour-long weekly series will be Monday night's candid breakdown of the most talked about entertainment news stories. Additionally, Nina Parker, who has guest hosted E!'s "Daily Pop" and "Live from E!" over the last several months, has officially joined the "E! News" team as a correspondent working across all platforms.

"As our audience's appetite for entertainment grows, the addition of 'Nightly Pop' will provide our viewers a weekly dose of primetime pop culture commentary that offers a new perspective in late night with 'E! News'," said John Najarian, executive VP and GM of "E! News" and Digital. "By further expanding our programming, 'E! News' continues to elevate and solidify its position as the leading entertainment pop culture news among our competitors."

MEET THE "NIGHTLY POP" CO-HOSTS

Morgan Stewart

This vivacious co-host of E!'s "Daily Pop" is also featured on a variety of the network's multi-platform programming including co-hosting the Snapchat series "What the Fashion," which humorously breaks down the most recent celebrity fashion trends every Thursday on Snapchat Discover; #NecessaryRealness on Instagram every Monday, offering her unfiltered commentary on the top trends and stories in entertainment. You can also see her on E!'s award-winning Red Carpet coverage across the Oscars, Golden Globes, Grammys, and Emmys.

Nina Parker

The effervescent and talented Parker is the latest addition to the team as an "E! News" correspondent featured across all platforms. Parker began her career working at a local NBC news affiliate in San Francisco, prior to Los Angeles where she assisted with the growth of TMZ, serving as talent, producer, and weekend manager of the website turned television show. Following, Nina joined as an entertainment news correspondent for THE INSIDER on CBS in 2011. She was essential in breaking stories on celebrities like Whitney Houston, Beyonce, Madonna, and Nicki Minaj. She has served as the host of VH1's top-rated franchise: "The Love and Hip Hop Reunions," and has also made numerous television appearances as a pop culture expert on popular shows such as "The Wendy Williams" show and "The Talk." Nina was also a contributor and fill in host for "Access Live" on NBC.

Hunter March

This entertaining host is a published author, writer, producer. Currently, Hunter hosts Netflix's latest hit competition show "Sugar Rush" which pits best in class bakers against one another. Prior to "Sugar Rush," Hunter served as the witty host of the comedic gameshow "Emogenius" for GSN. He began his career at AWESOMENESSTV as a coffee-fetching intern, became a producer three days later, and over the course of his time there, became the face of the channel with nearly five million subscribers.

"E! News" has seen tremendous ongoing growth and success. Among top entertainment news and women's lifestyle brands (incl. People, TMZ, Entertainment Tonight, Refinery29), "E! News" continues to rank #1 in engagements versus the competition with 90.4 Million social followers and counting. "E! News'" social videos more than doubled to over 578 Million average views a month versus prior year (Jan - Aug '18 vs. Jan - Aug '17). Total Engagements across all digital, social and linear platforms is up more than +46% to over 1 Billion average total engagements a month vs prior year time span.

Fans can follow "E! News" on the E! NEWS mobile app, @enews across Facebook, Twitter and Instagram as well as @E_News on Snapchat. Fans can also tune-in to "E! News" weeknights at 7pm ET/PT. They can join the conversation on social using the hashtag #NightlyPop and #ENews.

Source: Nielsen, Live + 7 ratings, 2018 through Aug, average monthly reach x frequency across all telecasts of E! NEWS and Daily Pop, 6 min qualifier, P2+

Sources for digital are as follows:

  • Digital platforms: comScore Media Metrix
  • Social editions/platforms: user engagement data from Facebook, Instagram, YouTube, and Snapchat analytics

E! News" is a leading multiplatform content brand serving high quality, engaging entertainment and lifestyle content driven through the lens of celebrity and pop culture. The brand's robust programming slate includes E! NEWS hosted by Giuliana Rancic and Jason Kennedy; the daytime series Daily Pop, which provides your daily dose of insider gossip; "The Rundown" and "What The Fashion!" on Snapchat; "Live From E!," airing on Youtube and Facebook Live; and eonline.com the go-to destination for all things pop culture. E! NEWS is also the largest entertainment media brand on social media with over 1 billion engagements per month.

E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S and 161 countries globally. "E! News" airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7across EOnline.com and all digital and social media. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," "Total Bellas," "Botched," "Hollywood Medium with Tyler Henry," "Very Cavallari" and its newest late-night topical series "Busy Tonight." The brand's robust digital programming slate includes "E! News' The Rundown" "Face Forward" and "What The Fashion" on Snapchat. E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights and on November 11 E! becomes the home of the "People's Choice Awards." E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more CORPORATE information, visit www.nbcuniversal.com.



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