E! announced today that it will expand its live news programming lineup to bring fans even more custom content when and where they are watching with the introduction of its new daytime broadcast series, DAILY POP premieringMonday, May 1st at 12p ET/PT. Hosted by pop culture personalities Catt Sadler, Justin Sylvester and Carissa Culiner, the two-hour program will deliver fun, insightful and relatable conversations centered around the biggest, most fascinating pop culture stories of the day.
Following a successful on-air test launch at the end of last year, "Daily Pop" joins an already robust programming slate for the multi-platform brand. The packed lineup includes one of the first fully produced weekly shows for Snapchat with "The Rundown," which recently expanded to twice weekly after early success on the platform, and one of the first professional studio-based productions created exclusively for Facebook Live with "Live From E!," as well as popular interactive weekly Facebook Live shows "freeSTYLE" and "So True, So False," in addition to its nightly show on the network.
"E! is an iconic brand worldwide that has become synonymous with the latest in pop culture and entertainment news," said John Najarian, executive VP and GM of
E! NEWS and Digital. "By expanding our live offerings in daytime, the 'Daily Pop' continues to bring viewers
E! News' unique, genuine and interesting point-of-view, delivered by our entertainment experts sharing inside scoop on the biggest stories of the day."
"Daily Pop is a great addition to our arsenal of programming that helps our marketing partners reach the engaged, influential consumer base that is the
E! viewer," said Laura Molen, Executive Vice President, Lifestyle and Hispanic Advertising Sales Group, NBCUniversal. "We're excited to offer another premium environment to develop unique, multi-platform integrations and opportunities for our valued advertising partners to naturally enhance their storytelling."
The "E! News" brand continues to resonate with its young adult audience, serving as the go-to destination and millennial voice for breaking pop culture news across platforms with an audience of nearly 30 million on its digital platforms, 292 million monthly views in its social editions, and reaching an on-air audience of over 15 million total viewers each month - more female millennial viewers than any other entertainment news show in the U.S.
E! News' multi-platform programming schedule includes:
"Live From E!" Airs Weekdays @ 2:00pm ET/11:00am PT on the E! News page on Facebook Live, on the E! NEWS app for Android and iOS, and on www.eonline.com.
"So True, So False" Airs Tuesdays @ 8:00p ET/5:00p PT on the E! News page on Facebook Live
"freeSTYLE" Airs Thursdays @ 8:00p ET/5:00p PT on the E! News page on Facebook Live
"The Rundown" Mondays and Thursdays on Snapchat
"E! News" Airs Weeknights @ 7:00pm & 11:00pm ET/PT on the network
Fans can follow E! News on the E! NEWS mobile app, @enews across Facebook, Twitter, Instagram and Periscope as well as @E_News on Snapchat. They can join the conversation on social using the hashtag #ENews and #BePopcultured.
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