E! Launches It's Latest Snapchat Show WHAT THE FASHION Premiering 1/25
By: Tori Hartshorn Jan. 25, 2018
E! NEWS continues to deliver its millennial audience premium celebrity content on all of their preferred platforms with its new show "What the Fashion," launching on Snapchat Discover today, Thursday, January 25. THE WEEKLY SHOW features E! NEWS correspondents Zuri Hall and Morgan Stewart along with comedian Justin Martindale as they humorously break down the most recent celebrity fashion trends. From the streets of New York to the red carpets of Los Angeles and everywhere in between, these three highlight what the celebrities are wearing. "What The Fashion" joins "The Rundown" and "Face Forward" and "Ask Kylie" as the latest show launched in partnership between E! and Snapchat.
"Now, more than ever, E! NEWS is focused on producing the best shows on the most engaged platforms and 'What the Fashion' delivers both," said John Najarian, Executive Vice President and General Manager, E! NEWS & Digital. "We're excited to jumpstart this new franchise on Snapchat are hopeful the show will be an instant hit with both advertisers and viewers."
About E! News
E! News' is a leading multiplatform content brand serving high quality, engaging entertainment and lifestyle content driven through the lens of celebrity and pop culture. The brand's robust programming slate includes one of the first fully produced weekly shows for Snapchat with "The Rundown," which recently expanded to three times a week, one of the first professional studio-based productions created exclusively for Facebook Live with "Live From E!," in addition to the nightly show on the network and our live daytime series, "Daily Pop."
About E! Entertainment
E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S. "E! News" airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across all digital and social media. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," "Botched," "Hollywood Medium with Tyler Henry," "WAGS," and "Fashion Police," as well as the network's scripted series "The Royals" and "The Arrangement." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.
Photo credit: E! Entertainment
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