E! and Esquire Network have named David Gleason SVP, Research, it was announced today by Cyndi McClellan, President of Network Strategy and E! News. Gleason will oversee all research for the companies, spearheading efforts across all platforms, and will be responsible for research that affects all areas of their businesses, including on-air, consumer, ad sales, scheduling, acquisitions, development, new media and branding. Gleason joins E! and Esquire Network from OWN, where he served as SVP and head of research for the past three years and had oversight of all program, digital, consumer and brand research.
"Bringing someone with David's expertise onboard greatly enhances our ability to make the important decisions that affect our brands on a daily basis," said McClellan.
Prior to heading up Research for OWN, Gleason was SVP and Strategy Director at Publicis Worldwide, where he oversaw strategy for such international companies as Nestle Beverages and P & G Healthcare. Before that, he was Senior Partner, Channel Planning at Ogilvy & Mather.
In addition, Gleason spent more than seven years at
MTV Networks, where he worked across a portfolio of networks that included Nickelodeon, TV Land, and TNN. He was also a member of the executive team that launched Spike TV.
About E!
E! is television's top global destination for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. and
E! content is available on all platforms anytime and anywhere from
E! Online to social media to mobile to VOD to the latest emerging platforms. Popular programming includes
E! core franchises, "E! News," "The Soup," "Chelsea Lately," "Fashion Police" and "True Hollywood Story," as well as the network's hit series "Keeping Up with the Kardashians," "Kourtney and Kim Take Miami," "Married to Jonas" and "After Lately." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights.
E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.
About Esquire Network
The modern man will be televised. Championing intelligence, wit and style,
Esquire Network brings the iconic men's brand to television as the definitive network for the modern, multi-faceted man. A strategic partnership between NBCUniversal and Hearst Magazines, the network's programming explores and celebrates the interests, passions and aspirations of today's man: gaming, gear, entertainment, food, fashion, women, humor, travel, competition, danger and more. Formerly known as G4,
Esquire Network will launch in April 2013 in 62 million households nationwide, as well as online, mobile, On Demand and other platforms.
Esquire Network is a unit of NBCUniversal Cable Entertainment, a division of NBCUniversal.
Comments
To post a comment, you must
register and
login.
