The enthusiastic response -- on and off screen -- to Disney's Princess Elena character continues to build as its television movie, ELENA AND THE SECRET OF AVALOR, simulcast Sunday, November 20, on Disney Channel and Disney Junior, ranks as 2016's #1 cable TV telecast among Kids 2-11 (Live + 3 data, 2.245 million). Princess Elena's stories of leadership, adventure and strong bonds with family incorporate influences from diverse Latin and Hispanic cultures. Widely appealing, the simulcast was also the #2 telecast in Total Viewers (4.4 million) and Adults 18-49 (1.4 million) across all kid-targeted TV networks. Among Hispanic viewers, the simulcast ranks as the #1 TV telecast among Girls 2-5 (6.2 rating) and Girls 2-11 (4.2 rating), 4Q2016 to-date. For its premiere and six encore telecasts thus far, "Elena and the Secret of Avalor" has reached 12.2 million Total Viewers, including 5.9 million Kids 2-14 and 4.4 million Adults 18-49.
Nancy Kanter, executive vice president, Original Programming and general manager, Disney Junior Worldwide, said, "Kids love Elena and parents love Elena and our success is a testament to the talented creative team that has poured its collective heart into delivering meaningful stories led by a princess character who embodies it all - grace, elegance, bravery and compassion." Around the world, "Elena of Avalor" is posting strong ratings on Disney Channel and Disney Junior. In Canada, the movie "Elena and the Secret of Avalor" was the top program of the quarter on Disney Junior. In the UK, the series has delivered rating increases among girls and notably, a triple-digit ratings increase among Boys 4-12. On the free-to-air Disney Channel in Spain, two premiere episodes ranked #1 in the timeslot with Girls 4-12 reaching nearly 60% of the entire kids viewing universe in Spain. In Mexico, the "Elena of Avalor" premiere was #1 among all kid-focused channels. In Brazil, the series' first weekend ratings nearly doubled Disney Channel Brazil's ratings during the most recent month.Photo credit: Disney Channel
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