Disney's 'Camp Rock 2: The Final Jam' Premieres with Special Events Labor Day Weekend

The premiere of Disney's exhilarating rock 'n roll musical "Camp Rock 2: The Final Jam," starring Demi Lovato and Jonas Brothers, will be presented across Labor Day weekend with four event telecasts -- each celebrating music and dance with a storyline that suggests life is about the way you play. The fun for kids, tweens and families begins FRIDAY, SEPTEMBER 3 and goes through MONDAY, SEPTEMBER 6 (8:00 p.m., ET/PT, each night) on Disney Channel. An extended edition of the movie, featuring two exclusive new music numbers, will be available on Disney Blu-ray Combo Pack and DVD on Tuesday, September 7.

During breaks in some of the premiere weekend telecasts, sponsorship messages that extend the movie's underlying theme will be presented by Sara Lee Soft & Smooth bread, Best Western International, the all-new Honda Odyssey and Verizon.

The soundtrack, featuring 15 songs spanning hip-hip, rock and pop/rock performed by the cast, releases on iTunes and in stores nationwide, Tuesday, August 10.

The 2008 premiere of "Camp Rock" was cable TV's #1 entertainment telecast of the year in Total Viewers (10.1 million) and TV's #1 entertainment telecast in Tweens 9-14. Among TV's live action movies, it was #1 among Kids 6-11 for the year.

The sequel, choreographed by Rosero McCoy, is a tour de force for actress and recording artist Demi Lovato. It showcases both the music and charm of Kevin, Joe and Nick Jonas, and includes their younger brother Frankie Jonas in his TV movie debut. The highly anticipated sequel also brings back fan favorites from "Camp Rock," 2008's #1 cable TV movie. They are: Maria Canals-Barrera ("Wizards of Waverly Place"), Meaghan Martin ("10 Things I Hate About You"), Alyson Stoner ("Phineas and Ferb," Step Up 3D"), Anna Maria Perez de Tagle ("Fame"), Jasmine Richards, Daniel Fathers, Roshon Fegan (Disney Channel's upcoming "Shake it Up") and Jordan "J" Francis. "Camp Rock 2: The Final Jam" introduces two exciting new performers, Matthew Mdot Finley and Chloe Bridges. Daniel Kash also stars.

The sequel follows Mitchie and her friends as they return to Camp Rock for another great summer of music and fun. But when big-money, state-of-the-art Camp Star opens across the lake, it lures away many instructors and campers -- putting the future of Camp Rock in jeopardy. Mitchie emerges as a leader determined to save the camp and challenges the egocentric Luke Williams and his fellow Camp Star campers to a Final Jam -- an end-of-summer performance duel, may the best camp win.

Music from "Camp Rock 2" is part of a spectacular live concert show headlined by Jonas Brothers, special guest Demi Lovato and "Camp Rock" stars Alyson Stoner, Matthew Mdot Finley, Anna Maria Perez de Tagle and Jordan Francis. Information on the concert, produced by Live Nation, is available at www.jonasbrothers.com.

The schedule for the world premiere of "Camp Rock 2: The Final Jam" is:

Wednesday, September 1

"Camp Rock 2: The Final Jam" available on Disney Channel on Demand for Verizon FiOS subscribers (also available via select affiliates).

Radio Disney presents part one of "On the Set," a special telecast from the set of "Camp Rock: 2 The Final Jam" (6:00-8:00 p.m., ET/3:00-5:00 p.m., PT). It will also be available at RadioDisney.com.

Friday, September 3

Radio Disney presents part two of "On the Set" (6:00-8:00 p.m., ET/3:00-5:00 p.m., PT) and a pre-show hosted by Ernie D (6:00-8:00 p.m., ET/3:00-5:00 p.m., PT) that leads to the TV telecast.

The cast hosts the world premiere of "Camp Rock 2: The Final Jam" on Disney Channel U.S. (8:00 p.m., ET/PT) with an audio simulcast on Radio Disney.

Mobile video simulcast of "Camp Rock 2: The Final Jam" available for Flo TV, MobiTV and Sprint TV

Fans are invited to customize a page for the official "Camp Rock 2 Year Book," collect mementos, access exclusive content and more on DisneyChannel.com.

Saturday, September 4

The Rock Along edition of "Camp Rock 2: The Final Jam" invites viewers to sing along to the songs. Lyrics will be visible on screen and at DisneyChannel.com.

Sunday, September 5

Disney Channel presents the Sunday Dance Jam edition of "Camp Rock 2: The Final Jam" (8:00 p.m., ET/PT). Hosted by Demi Lovato and Jonas Brothers, it gives viewers a look at the making of the spectacular dance scenes.

Monday, September 6

Disney Channel presents an encore of "Camp Rock 2: The Final Jam" (8:00 p.m., ET/PT).

Tuesday, September 7

"Camp Rock 2 The Final Jam: Extended Edition" featuring two exclusive new music numbers -- "Walking in My Shoes" and "Different Summers" -- will be available in stores on Blu-ray, DVD and Digital combo-pack, from Walt Disney Studios Home Entertainment.

The movie was written by Dan Berendsen (Disney's "Hannah Montana The Movie" and "Wizards of Waverly Place The Movie") and the team of Karin Gist and Regina Hicks. It is based on characters created by Karin Gist, Regina Hicks, Julie Brown and Paul Brown. The director and co-producer is DGA Award winner Paul Hoen (Disney Channel's "The Cheetah Girls One World" and "Jump In"). The producer is Kevin Lafferty and the executive producer is Alan Sacks. "Camp Rock 2: The Final Jam" is a production of Coin Flip Productions, Ltd. and Alan Sacks Productions in association with Disney Channel.

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in over 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.

 

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