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Disney XD's 'Star Wars Rebels' Returns for its Final Episodes with Season Highs Across Key Kid and Boys Demographics

By: Feb. 26, 2018
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Disney XD's 'Star Wars Rebels' Returns for its Final Episodes with Season Highs Across Key Kid and Boys Demographics  Image

On Monday, Feb. 19, 2018, Disney XD's "Star Wars Rebels" began a six-episode arc that leads to the series finale on Monday, March 5. The one-hour programming event, two back-to- back episodes, scored season highs in Kids 6-11 (81,000/0.4 rating), Boys 6-11 (51,000/0.4 rating), Boys 9-14 (68,000/0.6
rating), Kids 6-14 (117,000/0.4 rating) and Boys 6-14 (83,000/0.5 rating).

Airing two back-to- back episodes from 9:00-10:00 p.m., "Star Wars Rebels" grew
by double digits from its first to its second half-hour across all target demographics: Kids 6-11 (+42%), Boys 6-11 (+46%), Tweens 9-14 (+19%), Boys 9-14 (+19%), Kids 6-14 (+22%) and Boys 6-14 (+23%).

On digital platforms, "Star Wars Rebels" generates 2.1 million video starts on the Disney XD App + DisneyNOW and over 2.8 million VOD transactions in its 4th season. During 4Q17, "Star Wars Rebels" reached 6.5 million Total Viewers, including 1.4 million Kids 6-11, 1.0 million Boys 6-11 and 2.5 million Adults 18-49. The epic 90-minute conclusion of "Star Wars Rebels" airs Monday, March 5 (8:30 p.m. EST) on Disney XD.

Source: The Nielsen Company, Live + 3, U.S. ratings, 2/19/18. Reach: NPower, 9/25/17-12/31/17, 6- minute qualifier. Omniture: App: Rentrak: VOD, 10/15/17-2/19/18.

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