During the week of October 14, 2013, bolstered by Monday's all new line up of "Crash & Bernstein," "Kickin' It," "Mighty Med" and "Lab Rats," Disney XD delivered its #1 week in the network's history in Prime in Boys 9-14 (142,000), hit a 49 week high in Tweens 9-14 (213,000) and 47 week high in Kids 6-14 (282,000) - since weeks of 11/5/12 and 11/19/12, respectively.
"Crash & Bernstein" (7:30 - 8:00 p.m.) garnered a series high in Boys 9-14 (257,000/2.1 rating) and its #2 telecast of all time in Kids 6-14 (489,000/1.4 rating), Boys 6-14 (332,000/1.8 rating) and Tweens 9-14 (340,000/1.4 rating), spiking by double digits week to week.
"Kickin' It" (8:00 - 8:30 p.m.) delivered its #2 telecast of all time in Boys 9-14 (312,000/2.5 rating), its #3 telecast ever in Boys 6-14 (401,000/2.2 rating) and set 3-month highs in Boys 6-11 (264,000/2.2 rating) and Boys 2-11 (296,000/1.5 rating), surging by solid margins week to week.
"Mighty Med" (8:30 - 9:00 p.m.) bucked the trend, posting solid gains over its series launch, setting series highs in Total Viewers (1.06 million), Kids 6-14 (771,000/2.1 rating), Boys 6-14 (490,000/2.7 rating), Kids 6-11 (537,000/2.3 rating), Tweens 9-14 (573,000/2.4 rating) and Boys 9-14 (394,000/3.2 rating) and ranking as TV's #1 telecast in the time period for the 2nd straight week in target boy 6-14 and 9-14 demos.
Impressively, "Mighty Med" stood as Disney XD's #1 telecast year to date in Boys 9-14 and its #2 telecast of 2013 in Kids 6-14, Boys 6-14, Kids 6-11 and Tweens 9-14.
Notably, "Mighty Med" registered solid gains over its series launch in key categories, specifically by 11% in Kids 6-14 (771,000 vs. 695,000), by 11% in Boys 6-14 (490,000 vs. 440,000) and by 15% in Tweens 9-14 (573,000 vs. 498,000).
"Lab Rats" (9:00 - 9:30 p.m.) climbed to two-and-a-half month highs in target categories, including Total Viewers (919,000), Kids 6-14 (632,000/1.8 rating), Kids 6-11 (428,000/1.8 rating), Tweens 9-14 (499,000/2.1 rating) and Kids 2-11 (434,000/1.1 rating).
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor.
Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S.,
Disney XD is seen on a 24-hour, advertiser supported network that reaches over 80 million households via its basic cable and satellite affiliates.
Comments
To post a comment, you must
register and
login.
