Disney XD rocketed to its biggest year in the network's history (including its 10 years as Toon Disney) with solid ratings from its growing array of original series -- most notably its top three live-action comedies , "Lab Rats," "Pair of Kings" and "Kickin' It" - in addition to the hit Marvel animated series "The Avengers: Earth's Mightiest Heroes" and "Ultimate Spider-Man." Yearly ratings records were achieved in both Prime and Total Day in Total Viewers and all key kid and boy demographics, 2-11, 6-14, 6-11 and 9-14, rising by solid margins over year-ago results.
In Prime, Disney XD delivered its biggest audience in the channel's history in Total Viewers (415,000) and across all key kid demographics: Kids 2-11 (244,000), Kids 6-11 (193,000), Kids 6-14 (246,000), Tweens 9-14 (167,000) - and across all boy demographics - Boys 2-11 (142,000), Boys 6-11 (114,000) and Boys 6-14 (148,000) and Boys 9-14 (102,000), posting solid double-digit percent increases in key demos.
Disney XD solidly beat Nicktoons by double to triple digits across all demos, including by 58% in Total Viewers (415,000 vs. 263,000), by 62% in Kids 2-11 (244,000 vs. 151,000), by 88% in Kids 6-14 (246,000 vs. 131,000), by 89% in Kids 6-11 (193,000 vs. 102,000) and by 109% in Tweens 9-14 (167,000 vs. 80,000).
Year to year, Disney XD surged by double digits among key demos, including by 17% in Total Viewers (415,000 vs. 356,000), by 16% in Kids 2-11 (244,000 vs. 211,000), by 17% in Kids 6-14 (246,000 vs. 210,000) and by 14% in Kids 6-11 (193,000 vs. 170,000).
In Total Day, Disney XD rose to annual highs in Total Viewers (339,000) and across all key kid demographics: Kids 2-11 (192,000), Kids 6-11 (149,000), Kids 6-14 (193,000), Tweens 9-14 (132,000) - and across all boy demographics - Boys 2-11 (108,000), Boys 6-11 (85,000) and Boys 6-14 (112,000) and Boys 9-14 (77,000), levying solid double-digit percent increases in all key breaks.
Disney XD at least doubled Nicktoons in key demos, including Kids 2-11 (+100% - 192,000 vs. 96,000), Kids 6-14 (+124% - 193,000 vs. 86,000), Kids 6-11 (+133% - 149,000 vs. 64,000) and Tweens 9-14 (+144% - 132,000 vs. 54,000).
Disney XD's #1 series of 2012, "Lab Rats" (2/27/12, 8:30 - 9:30 p.m.), launched as the network's #1 original series telecast of all time in Total Viewers (1.3 million), Kids 2-11 (775,000/1.9 rating), Kids 6-14 (861,000/2.4 rating), Boys 6-14 (493,000/2.7 rating), Tweens 9-14 (584,000/2.4 rating) and Boys 9-14 (358,000/2.9 rating), and its #1 original series premiere ever in Kids 6-11 (681,000/2.8 rating).
Marvel's "The Avengers: Earth's Mightiest Heroes" ranked as the network's #1 animated series of 2012 in Total Viewers (847,000), with "Ultimate Spider-Man" #1 in Boys 2-11 (210,000/1.0 rating), Boys 6-14 (204,000/1.1 rating), Boys 6-11 (153,000/1.2 rating) and Boys 9-14 (131,000/1.1 rating).
"Crash & Bernstein" gained momentum on a weekly basis and set series highs during November in Kids 6-14 (489,000), Kids 6-11 (405,000), Tweens 9-14 (344,000) and Kids 2-11 (479,000).
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.
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