News on your favorite shows, specials & more!

Disney XD Posts Top Month in Primetime in Network's History in Total Viewers

By: Oct. 28, 2014
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

Powered by the premieres of television movie "Star Wars: Spark of the Rebellion" and original series "Star Wars Rebels," and high performing original telecasts of animated hit "Gravity Falls," Disney XD delivered its #1 month in Primetime in the channel's history in Total Viewers (483,000) and Boys 2-11 (169,000/0.8 rating) - up by double-digits year to year - and its #3 month of all time in Boys 6-11 (129,000/1.1 rating).

Disney XD out-performed key competitor NickToons by double-to-triple digits across the board: Total Viewers (+78% - 483,000 vs. 272,000), Kids 2-11 (+71% - 251,000 vs. 147,000), Boys 2-11 (+59% - 169,000 vs. 106,000), Kids 6-14 (+97% - 240,000 vs. 122,000), Boys 6-14 (+87% - 163,000 vs. 87,000), Kids 6-11 (+101% - 185,000 vs. 92,000), Boys 6-11 (+93% - 129,000 vs. 67,000), Tweens 9-14 (+112% - 155,000 vs. 73,000) and Boys 9-14 (+112% - 104,000 vs. 49,000).

  • The premiere of original series "Star Wars Rebels" (10/13/14, 9:00 - 9:30 p.m.) launched as Disney XD's #1 original animated series debut in the network's over 15-year history (includes Toon Disney) in Total Viewers (1.03 million) and its #1 primetime animated series launch ever in Kids 6-14 (481,000/1.3 rating), Boys 6-14 (369,000/2.0 rating), Kids 6-11 (356,000/1.5 rating) and Boys 6-11 (283,000/2.3 rating).
  • Based on Live + 7 ratings, the Disney XD premiere of television movie "Star Wars Rebels: Spark of the Rebellion" grew by considerable digits in Total Viewers (+47% - 815,000 vs. 555,000), by 37% in Kids 6-14 (+37% - 378,000 vs. 276,000), by 44% in Kids 6-11 (327,000 vs. 227,000) and by 66% in Kids 2-11 (506,000 vs. 304,000).
  • Since their premieres, "Star Wars Rebels: Spark of the Rebellion" and "Star Wars Rebels" have reached 26.4 million unique Viewers worldwide - including 13.4 million kids and 7.9 million boys - in 160 countries/territories and in 31 languages.

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 80 million households via its basic cable and satellite affiliates.

Source: NTI, U.S. ratings, most current, October 2014: 9/29/14-10/26/14. Reach: The Nielsen Company, National TV Toolbox, 10/3-26/14; U.S. Reach = National TV Toolbox, 6 minute qualifier, premiere week reach includes late night telecasts. Blended L+7 data, where available. International data sources available upon request.



Comments

To post a comment, you must register and login.



Videos