Powered by the premieres of television movie "Star Wars: Spark of the Rebellion" and original series "Star Wars Rebels," and high performing original telecasts of animated hit "Gravity Falls," Disney XD delivered its #1 month in Primetime in the channel's history in Total Viewers (483,000) and Boys 2-11 (169,000/0.8 rating) - up by double-digits year to year - and its #3 month of all time in Boys 6-11 (129,000/1.1 rating).
Disney XD out-performed key competitor NickToons by double-to-triple digits across the board: Total Viewers (+78% - 483,000 vs. 272,000), Kids 2-11 (+71% - 251,000 vs. 147,000), Boys 2-11 (+59% - 169,000 vs. 106,000), Kids 6-14 (+97% - 240,000 vs. 122,000), Boys 6-14 (+87% - 163,000 vs. 87,000), Kids 6-11 (+101% - 185,000 vs. 92,000), Boys 6-11 (+93% - 129,000 vs. 67,000), Tweens 9-14 (+112% - 155,000 vs. 73,000) and Boys 9-14 (+112% - 104,000 vs. 49,000).
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 80 million households via its basic cable and satellite affiliates.
Source: NTI, U.S. ratings, most current, October 2014: 9/29/14-10/26/14. Reach: The Nielsen Company, National TV Toolbox, 10/3-26/14; U.S. Reach = National TV Toolbox, 6 minute qualifier, premiere week reach includes late night telecasts. Blended L+7 data, where available. International data sources available upon request.
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