1Q 2015 was Disney XD's most watched 1Q ever in Primetime in Total Viewers (408,000) and across target Boys 2-11 (150,000/0.7 rating), Boys 6-11 (121,000/1.0 rating) and Boys 6-14 (154,000/0.8 rating) demographics, bolstered by the hit original animated series "Star Wars Rebels" and "Gravity Falls" and the live action original series "Lab Rats." In the U.S., the advertiser-supported Disney XD channel launched in February 2008.
Notably, the past three quarters have ranked as Disney XD's Top 3 quarters in the network's history in Boys 6-11 (4Q14: 128,000; 3Q14: 123,000; 1Q15: 121,000) and Boys 2-11 (4Q14: 160,000; 3Q14: 155,000; 1Q15: 150,000).
1Q 2015 vs. 1Q 2014, Disney XD posted considerable gains among target demographics, including by double digits in Total Viewers (+16% - 408,000 vs. 353,000), Kids 2-11 (+11% - 217,000 vs. 195,000), Boys 2-11 (+21% - 150,000 vs. 124,000) and Boys 6-11 (+14% - 121,000 vs. 106,000).
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-11, hyper-targeting boys and transporting them into worlds full of humor, unexpected fun and inspiring action-filled adventures. Disney XD-branded content spans television, online, mobile (WATCH Disney XD app) and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches 80 million households via its basic cable and satellite affiliates. There are 30 Disney XD channels available in 25 languages around the world.
Source: NTI, U.S. ratings, most current, 1Q 2015: 12/29/14-3/29/15.
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