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Disney XD Delivers Near Record Primetime Ratings in 2015

By: Jan. 11, 2016
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For 2015, Disney XD delivered near record ratings in Primetime across its targeted demographics -- Boys 6-11 (113,000) and Boys 2-11 (136,000) -- powered by solid ratings for its original programming, most notably its Top 3 series "Gravity Falls," "Star Wars Rebels" and "Lab Rats: Bionic Island."

  • These three series account for the Top 13 regular series telecasts in the network's over 15 year history in Total Viewers, the Top 12 regular series telecasts in Boys 6-11 and the Top 11 regular series telecasts in Boys 2-11.

Programming Highlights

  • "Gravity Falls" ranked as Disney XD's #1 series of 2015 across all target demographics, including Total Viewers (1.8 million), Kids 6-11 (654,000/2.8 rating), Boys 6-11 (445,000/3.7 rating), Kids 2-11 (790,000/2.0 rating) and Boys 2-11 (522,000/2.6 rating).
  • "Gravity Falls" ranked as the year's #3 animated cable TV series in Boys 9-14 (494,000/4.0 rating - and #4 overall - and placed among the Top 10 cable TV series in Boys 6-14 (#7 - 680,000/3.7 rating) and Boys 6-11 (#8 - 445,000/3.7 rating).
  • "Gravity Falls" accounts for Disney XD's Top 8 regular animated-series telecasts of all time in Kids 6-11 and the Top 6 in Boys 6-11.
  • "Star Wars Rebels" was the network's #2 series of the year in Total Viewers (1.1 million) and Boys 2-11 (318,000/1.6 rating) and its #2 animated series in Boys 6-11 (242,000/2.3 rating).
  • "Lab Rats: Bionic Island" ranked as the network's #1 live-action series of the year in Total Viewers (846,000), Kids 6-11 (406,000/1.7 rating), Boys 6-11 (274,000/2.3 rating), Kids 2-11 (465,000/1.2 rating) and Boys 2-11 (302,000/1.5 rating).
  • "Lab Rats: Bionic Island" accounts for the network's Top 4 live action series telecasts on record in Total Viewers and Boys 6-11.

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for kids age 6-11, hyper-targeting boys and transporting them into worlds full of humor, unexpected fun and inspiring action-filled adventures. Disney XD-branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser-supported network that reaches nearly 78-million households via its basic cable and satellite affiliates. In total, there are 31 Disney XD channels available in 25 languages around the world.

Source: NTI, U.S. ratings, 2015: 12/29/14-12/27/15, Live+7.



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