As the global Force Friday II celebration kicks off around the world, fans in Australia were the first to officially unveil a new dark side character from the upcoming STAR WARS THE LAST JEDI film, named BB-9E. Stores across Australia opened their doors at midnight to welcome fans seeking new Star Wars: The Last Jedi products, and attendees got to meet BB-9E in both AR and toy form to share with other fans via social media.
This new droid, part of the astromech unit of the First Order that keep their starships and machinery operational, is featured across the Star Wars: The Last Jedi product lines, and can also be viewed in life-size AR form at participating retail locations hosting the Find the Force pop-up AR treasure hunt. Using the Find the Force feature in the Star Wars App, fans will be able to unlock an AR version of BB-9E on day one of the three-day initiative (Sept. 1-3), while getting a first look at the new Star Wars: The Last Jedi toys, collectibles, books, comics, apparel, home décor and more. "Since Star Wars became a cultural phenomenon 40 years ago, consumer products have been a critical part of the fan experience, helping to introduce new audiences to the franchise's rich stories and characters. Technology-powered storytelling is at the core of the Star Wars: The Last Jedi product line, and will immerse fans in the Star Wars universe like never before," comments Jimmy Pitaro, Chairman of Disney Consumer Products and Interactive Media.New Star Wars products as well as the Find the Force AR experience can be found around the world at mass and specialty retailers, such as Amazon.com, Kohl's, Target, Toys "R" Us and Walmart, as well as Disney Store and disneystore.com.
Star Wars fans have already begun posting photos and videos of their Force Friday II experiences, including revealing the new BB-9E droid. Fans in select global markets who use the hashtags #FindtheForce and #Sweepstakes when they post photos or videos featuring Find the Force AR characters on Twitter or Instagram through the Force Friday II weekend can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedi premiere in December.*
More information, participating retailers and instructional materials are available at www.starwars.com/findtheforce.
Star Wars: The Last Jedi opens in U.S. theaters on December 15, 2017.
* NO PURCHASE NECESSARY. Enter sweepstakes between August 31, 2017 at 7:00 a.m. Pacific Time ("PT")/3:00 p.m. British Summer Time ("BST") and September 4, 2017 at 2:59 a.m. PT/10:59 a.m. BST. Open to legal residents in 50 U.S. + D.C., Canada (excluding Quebec), Australia, United Kingdom, Republic of Ireland, France, South Korea and Chile who are 18+ or the age of majority in their place of residence, whichever is older. Limit 15 entries per person. There is 1 Grand Prize available to be won (ARV: $5754 (AUD)) and 50 Second Prizes to be won. GRAND PRIZE WINNER MUST TRAVEL TO LOS ANGELES, CALIFORNIA, USA ON OR ABOUT DECEMBER 12, 2017. Visit http://au.starwars.com/findtheforce for Official Rules including details on how to enter, additional eligibility requirements, prize descriptions and limitations. Void where prohibited. Sponsor is The Walt Disney Company (Australia) Pty. Limited, Level 5, Chapel Street, South Yarra, Victoria 3141, Australia; Second Prize is a Star Wars prize pack valued at $422 (AUD); draw held on September 6, 2017 at the offices of Thomson Geer, Level 25, 1 O'Connell Street, Sydney, New South Wales 2000 Australia; winners notified by September 8, 2017 and winners details published in The Australian newspaper by September 13, 2017; authorized under NSW Permit No. LTPS/17/17058, ACT Permit No. ACT TP 17/01653 and SA Permit No. T17/1556.
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