Turbocharged by the premiere of MICKEY AND THE ROADSTER RACERS during the first quarter 2017, the 24-hour Disney Junior channel ranked as TV's #1 preschooler network for the 16th-consecutive quarter - marking 4 years at #1 - in Total Viewers (512,000), Kids 2-5 (219,000/1.4 rating), Girls 2-5 (118,000/1.5 rating), Boys 2-5 (101,000/1.3 rating) and Women 18-49 (109,000/0.2 rating) - every quarter since reporting public ratings at the top of 2Q13 - towering over Nick Jr. and Sprout by double and triple digits. In addition, the channel reached 47 million Total Viewers, including equal amounts of Kids 2-8 (11 million) and Women 18-49 (11 million).
"Mickey and the Roadster Racers" raced to the top of the charts, ranking as the #1 series across preschooler TV networks in Total Viewers (869,000), Kids 2-5 (373,000/2.4 rating), Boys 2-5 (186,000/2.3 rating), Girls 2-5 (186,000/2.4 rating) and Women 18-49 (180,000/0.3 rating). Launch to date, "Mickey and the Roadster Racers" has reached 48 million Total Viewers across its
Disney Channel and
Disney Junior premieres and encores to date, amassed nearly 17 million viewer engagements via
Disney Junior VOD and the
Disney Junior App, and 5 million views on
Youtube and Facebook.
Across key digital and social media platforms,
Disney Junior branded programming generated nearly 200 million viewer engagements via
Disney Junior VOD and the
Disney Junior App, and added an additional 100 million views on
Youtube and Facebook.
Disney Junior channel surpassed
Nick Jr. by double digits for the 16th-consecutive quarter across all key target demographics, including among Total Viewers (+19% - 511,000 vs. 430,000), Kids 2-5 (+15% - 219,000 vs. 190,000) and Women 18-49 (+36% - 109,000 vs. 80,000).
Disney Junior channel towered over
Sprout by triple digits for the 16th-straight quarter across the board, including among Total Viewers (+319% - 511,000 vs. 122,000), Kids 2-5 (+338% - 219,000 vs. 50,000) and Women 18-49 (+395% - 109,000 vs. 22,000).
Source: NTI, U.S. ratings, most current, 1Q 2017: 12/26/16-3/26/17. Pre-K network series ranks based on program data, all telecasts. Reach: NPower. Digital: Omniture/Rentrak. Social media available upon request.
Image courtesy of Disney
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