During July 2013, powered by premiere and encores of "Teen Beach Movie" and the debut of "Liv and Maddie," Disney Channel, the 24-hour kid-driven, family inclusive television network, swept target demos, ranking as cable TV's #1 network in Total Viewers (1.96 million) and TV's #1 network across Kids 2-11 (1.10 million/2.8 rating), Kids 6-11 (804,000/3.4 rating) and Tweens 9-14 (684,000/2.9 rating), extending its #1 streak to 27 and 39 consecutive months, respectively, in the latter two demos.
Disney Channel out-performed
Nickelodeon by double digits for the 25th consecutive month in both Kids 6-11 (+45% - 804,000 vs. 553,000) and Tweens 9-14 (+83% - 684,000 vs. 373,000), and registered its biggest advantage in nearly 1 year in Total Viewers (+5% - 1.96 million vs. 1.86 million) and Kids 2-11 (+12% - 1.10 million vs. 982,000) - since July 12.
In Prime,
Disney Channel lengthened its streak as TV's #1 network to 101 consecutive months in Kids 6-11 (1.13 million/4.8 rating) and to 97 months in Tweens 9-14 (925,000/3.9 rating).
The premiere of "Teen Beach Movie" stood as the month's #1 TV telecast across Kids 2-11 (4.59 million/11.6 rating), Kids 6-11 (3.89 million/16.5 rating) and Tweens 9-14 (3.39 million/14.3 rating) - and the #1 cable TV telecast year to date in the demos - and based on L + 3 ratings, was the month's #1 cable TV telecast in Total Viewers (11.92 million).
Overall,
Disney Channel aired the month's Top 10 TV telecasts in Kids 2-11, Top 22 in Kids 6-11 and Top 16 in Tweens - Top 5 below:
Disney Junior on Disney Channel
On Disney Junior, the daily programming block for kids age 2-7 on Disney Channel, for the 2nd consecutive month "Sofia the First" was the month's #1 TV series in Kids 2-5 and Girls 2-5, and the #1 preschool TV series in Total Viewers. Overall, the block aired the month's Top 2 preschool TV series in Kids 2-5 and Top 3 in Girls 2-5 and Total Viewers.
24- Hour
Disney Junior Channel
24-hour
Disney Junior Channel ranked as the #1 preschool-dedicated TV network for the 4th consecutive month - each month since reporting public ratings - in Total Viewers (406,000), Kids 2-5 (201,000/1.3 rating) and Boys 2-5 (105,000/1.3 rating). Impressively,
Disney Junior set monthly highs in Total Viewers, Kids 2-5, Girls 2-5 (97,000/1.2 rating) and Women 18-49 (84,000).
Disney Junior Channel surpassed
Nick Jr. by double digits in target demos: by 11% in Total Viewers (406,000 vs. 367,000), by 12% in Kids 2-5 (201,000 vs. 180,000) and by 27% in Boys 2-5 (105,000 vs. 83,000), despite being in 16.4 million fewer homes.
Disney Junior Channel towered over Sprout by triple digits across all target categories, including by 140% in Total Viewers (406,000 vs. 169,000), by 172% in Kids 2-5 (201,000 vs. 74,000), by 275% in Boys 2-5 (105,000 vs. 28,000) and by 121% in Women 18-49 (84,000 vs. 38,000).
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