Disney Channel Sweeps Total Day Across Key Kid Demos
By: Tyler Peterson Jun. 04, 2013
For the week of May 27, 2013, soaring to 9-week highs, 24-hour kid-driven, family-dedicated television network Disney Channel swept Total Day across major youth demos Kids 2-11 (910,000/2.3 rating), Kids 6-11 (608,000/2.6 rating) and Tweens 9-14 (552,000/2.3 rating), marking an impressive 103rd consecutive week as TV's #1 network in the latter two demos.
Competitively, Disney Channel beat Nickelodeon by at least double digits for the 82nd straight week in Kids 6-11 (+30% - 608,000 vs. 467,000) and 84th in Tweens (+89% - 552,000 vs. 292,000).
In Prime, Disney Channel extended its streak as cable TV's #1 network to 422 consecutive weeks in Kids 6-11 (953,000/4.0 rating - 8+ years) and for 157 weeks in a row in Tweens 9-14 (867,000/3.6 rating - 3 years), and was the #2 cable TV network in Prime in Total Viewers (2.38 million).
The 24-hour Disney Junior Channel ranked as cable TV's #1 preschool-dedicated Total Day network for the 9th consecutive week - each week since reporting public ratings - in Total Viewers (359,000), Kids 2-5 (179,000/1.1 rating) and Boys 2-5 (104,000/1.3 rating).
Disney Junior Channel topped Nick Jr. by double digits for the 9th straight week in Boys 2-5 (+39% - 104,000 vs. 75,000), and for the 7th time in the previous 9 weeks in Total Viewers (+11% - 359,000 vs. 144,000), even though available in nearly 17 million fewer homes.
Disney Junior Channel towered over Sprout by triple digits for the 9th week running in the key demos of Total Viewers (+149% - 359,000 vs. 144,000), Kids 2-5 (+156% - 179,000 vs. 70,000) and Boys 2-5 (+300% - 104,000 vs. 26,000), and for the 7th time in the prior 9 weeks in Women 18-49 (+164% - 74,000 vs. 28,000).
Source: NTI, U.S. ratings. Week of 5/27/13-6/2/13: Live + Same Day. Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.
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