Disney Channel Sweeps Key Kid Demos in Total Viewers

For the week of April 8, 2013, powered by 'Toy Story Weekend,' Disney Channel Made another clean sweep in Total Day, standing as cable TV's #1 network in Total Viewers (1.69 million) and TV's #1 network in Kids 2-11 (894,000/2.3 rating) for the second consecutive week, and extending its dominance to 96 straight weeks in Kids 6-11 (563,000/2.4 rating) and Tweens 9-14 (491,000/2.1 rating).

- Disney Channel towered over Nickelodeon by double to triple digits for the 75th consecutive week in Kids 6-11 (+48% - 563,000 vs. 380,000) and for the 77th straight week in Tweens 9-14 (+100% - 491,000 vs. 245,000).

In Prime, Disney Channel was cable TV's #1 network in Total Viewers (2.60 million), surpassing #2 USA by a considerable 20% (vs. 2.16 million), and in target kids ranked #1 for the 415th consecutive week in Kids 6-11 (946,000/4.0 rating - nearly 8 years) and for 151 straight weeks in Tweens 9-14 (824,000/3.5 rating - nearly 3 years).

- 'Toy Story Weekend' delivered Disney Channel the week's Top 4 scripted cable TV telecasts in Total Viewers:

- Disney Channel held the week's Top 4 TV Telecasts in Kids 2-11, Top 10 and Kids 6-11 (Top 5 below) and Top 42 in Tweens 9-14 (Top 5 below):

Disney Junior Preschooler Block on Disney Channel

The Disney Junior block on Disney Channel delivered the week's Top 2 preschool cable TV telecasts in Kids 2-5 with an all-new "Sofia the First" and "Mickey Mouse Clubhouse."

Disney Junior Channel

In its second week of public ratings, Disney Junior Channel ranked as cable TV's #1 preschool network in Total Day for the second week in a row in Total Viewers (381,000) and Women 18-49 (81,000), and across target preschoolers Kids 2-5 (191,000/1.2 rating), Girls 2-5 (88,000/1.1 rating) and Boys 2-5 (102,000/1.3 rating).

- Disney Junior Channel posted solid gains week to week, including by 6% in Total Viewers (381,000 vs. 358,000), by 12% in Kids 2-5 (191,000 vs. 171,000) and by 23% in Boys 2-5 (102,000 vs. 83,000).

- Disney Junior Channel increased its advantage over Nick Jr. by significant margins week to week, outdelivering by 21% in Total Viewers (381,000 vs. 314,000), by 23% in Kids 2-5 (191,000 vs. 155,000) and by 40% in Boys 2-5 (102,000 vs. 73,000), despite being in 23 million fewer homes.

- Disney Junior Channel outdelivered Sprout by triple digits for the second week running across the board: by 157% in Total Viewers (381,000 vs. 148,000), by 203% in Kids 2-5 (191,000 vs. 63,000), by 144% in Girls 2-5 (88,000 vs. 36,000), by 278% in Boys 2-5 (102,000 vs. 27,000) and by 131% in Women 18-49 (81,000 vs. 35,000).

· "Sofia the First" stood as the week's #1 cable TV series on mid-size preschool networks in Total Viewers (645,000), Kids 2-5 (304,000/1.9 rating), Boys 2-5 (156,000/1.9 rating) and Women 18-49 (148,000).

- Versus mid-size preschool cable TV networks, Disney Junior Channel held the Top 3 telecasts in Kids 2-5 and Boys 2-5, Top 40 in Women 18-49 (Top 5 below) and Top 29 in Total Viewers (Top 5 below).

Source: NTI, U.S. ratings. Week of 4/8/13-4/14/13: Live + Same Day.

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