Following its best competitive year ever, Disney Channel ranked as January's #1 TV network in Total Day across all major youth demos, Kids 2-11 (1.01 million/2.6 rating), Kids 6-11 (663,000/2.8 rating) and Tweens 9-14 (578,000/2.4 rating), and was the #1 cable TV network in Total Viewers (1.9 million). Notably, this was the network's most-watched January on record in Total Viewers, Kids 2-11 and Tweens 9-14, and highest rated ever in Kids 6-11.
January marked Disney Channel's 21st consecutive month as TV's #1 network in Kids 6-11 (dates back to May 2011), the 33rd straight month in Tweens (dates back to May 2010), and 19th month in a row out-delivering
Nickelodeon by double-digits. In fact, the network levied its largest monthly competitive advantage ever in Tweens 9-14 (+76% - 578,000 vs. 329,000) and 2nd-largest in Kids 6-11 (+43% - 663,000 vs. 465,000).
In Prime,
Disney Channel extended its streak as TV's #1 network to 96 consecutive months in Kids 6-11 (1.1 million/4.5 rating) and to 91 months in Tweens 9-14 (929,000/3.9 rating).
"Austin & Ally" stood as the #1 series across all TV in Kids 2-11 (2.2 million/5.4 rating), Kids 6-11 (1.8 million/7.4 rating) and Tweens 9-14 (1.7 million/7.0 rating).
The January 4 airing of Disney's "Tangled" (8:00 - 9:45 p.m.) ranked as the month's #1 scripted cable TV telecast in Total Viewers (6.0 million), with the network home to 3 of the Top 4 overall: #3 "Despicable Me" (5.1 million, 12/31/12, 8:00 - 9:45 p.m.) and #4 "Tangled" encore (4.9 million, 1/5/13, 9:00 - 10:45 a.m.).
Disney Junior, the daily programming block for kids age 2-7 on Disney Channel, soared to January highs in Total Viewers (1.9 million), Kids 2-5 (482,000/3.0 rating),
Girls 2-5 (273,000/3.5 rating) and Women 18-49 (339,000/0.5 rating).
With newcomer "Sofia the First," the block delivered the month's #1 cable TV series in Kids 2-5 (750,000/4.7 rating) and
Girls 2-5 (454,000/5.8 rating), and the #1 preschool cable TV series in Total Viewers (2.1 million) and Women 18-49 (451,000/0.7 rating).
Impressively, the January 11 launch of "Sofia the First" is the #1 preschool series debut in cable TV history in
Girls 2-5 (859,000/11.0 rating), Adults 18-49 (1.2 million/1.0 rating) and Women 18-49 (853,000/1.3 rating), based on a full week of viewing, and the #1 launch in over 12 years in Kids 2-5 (1.2 million/7.7 rating). In addition, with "Sofia the First" and "Doc McStuffins,"
Disney Channel owns the Top 2 preschool series launches ever in Total Viewers, Adults 18-49 and Women 18-49.
Overall, the block secured the month's Top 4 cable TV series in Kids 2-5 and the Top 4 preschool cable TV series in Total Viewers and Women 18-49 with "Sofia the First," "Jake and the Never Land Pirates," "Doc McStuffins" and "
Mickey Mouse Clubhouse" (varying order), while "
Mickey Mouse Clubhouse" and "Jake and the Never Land Pirates" were the Top 2 cable TV series in Boys 2-5.
Comments
To post a comment, you must
register and
login.
