Disney Channel Continues to Sweep Key Kid Demos

For the week of October 7, 2013, powered by Friday's and Sunday's 'Night of Premieres,' Disney Channel stood as TV's #1 network in Total Day for the 122nd straight week among Kids 6-11 (537,000/2.3 rating) and Tweens 9-14 (493,000/2.0 rating), approaching two-and-a-half years at #1 in the target measures (dates back to week of 6/13/11).

Disney Channel more than doubled Nickelodeon for the second week in a row in Tweens 9-14 (+112% - 493,000 vs. 233,000). The Channel also out-delivered Nickelodeon by double digits for nearly 2 years, or for 101 straight weeks, in Kids 6-11 (+46% - 537,000 vs. 369,000).

In Prime, Disney Channel stood as cable TV's #1 network for the 439th week in a row among Kids 6-11 (861,000/3.6 rating - 8+ years) and 176th in Tweens 9-14 (786,000/3.3 rating - 3+ years).

Sunday's all new "Good Luck Charlie" hit a near 3-month high in Kids 6-11 (1.41 million/5.9 rating) and Tweens 9-14 (1.29 million/5.4 rating) - since 7/28/13 - while lead out "Liv and Maddie" delivered its #2 telecast on record in its regular time period in Tweens 9-14 (1.36 million/5.6 rating).

The 24-hour Disney Junior channel ranked as TV's #1 preschool-committed network in Total Day for the 28th straight week with Kids 2-5 (205,000/1.3 rating) and Boys 2-5 (94,000/1.2 rating) - every week since reporting public ratings on 4/1/13 - for the 11th consecutive week in Girls 2-5 (111,000/1.5 rating) and for the 27th time in the prior 28 weeks in Total Viewers (422,000). Notably, this week qualified as the channel's 3rd-most-watched week ever in Girls 2-5.

Disney Junior channel topped Nick Jr. for the 28th week running in Kids 2-5 (+22% - 205,000 vs. 168,000) and Boys 2-5 (+11% - 94,000 vs. 85,000), for the 11th straight week in Girls 2-5 (+34% - 111,000 vs. 83,000) and for the 27th time in the prior 28 weeks in Total Viewers (+22% - 422,000 vs. 347,000), regardless of Being in 14.0 million fewer homes.

Disney Junior channel towered over Sprout by triple digits for the 28th successive week across all core demos: Total Viewers (+156% - 422,000 vs. 165,000), Kids 2-5 (+181% - 205,000 vs. 73,000) and Boys 2-5 (+141% - 94,000 vs. 39,000), and by at least double digits for the 28th consecutive week in Girls 2-5 (+226% - 111,000 vs. 34,000).

Source: NTI, U.S. ratings. Week of 10/07/13-10/13/13, Live + Same Day; Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.

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