For the week of July 8, 2013, 24-hour kid-driven, family-committed television network Disney Channel continued to dominate Summer 2013, ranking as TV's #1 Total Day network for the 7th consecutive week across Kids 2-11 (1.05 million/2.7 rating), Kids 6-11 (751,000/3.2 rating) and Tweens 9-14 (621,000/2.6 rating). Furthermore, this week stood as Disney Channel's most-watched week in 27 weeks in Kids 2-11 and Kids 6-11, and 2nd-most-watched week of 2013 overall in the demos, behind only holiday week 12/31/12.
TV's #1 network in Total Day for over 2 years, or 109 straight weeks, in Kids 6-11 and Tweens - dates back to week of 6/13/11 -
Disney Channel out-delivered
Nickelodeon by at least double digits for the 87th (+32% - 751,000 vs. 571,000) and 89th consecutive week (+60% - 621,000 vs. 389,000), respectively.
Summer to date,
Disney Channel is pacing as TV's #1 network for the 2nd straight summer in Kids 2-11 (1.01 million/2.5 rating), 5th in Kids 6-11 (711,000/3.0 rating) and 8th in Tweens 9-14 (630,000/2.6 rating), and as cable TV's #1 network for the 2nd summer in a row in Total Viewers (1.83 million). Upcoming key events include this Friday's premiere of original movie "Teen Beach Movie" (7/19, 8:00 p.m., ET/PT), 'Into the Future Weekend' (07/26-07/28) and "Phineas and Ferb: Mission Marvel," the first ever crossover television special for Marvel and Disney characters (8/16, 8:00 p.m., ET/PT).
In Prime,
Disney Channel extended its streak as cable TV's #1 network to 428 consecutive weeks in Kids 6-11 (1.01 million/4.3 rating - 8+ years) and for 163 weeks in a row in Tweens 9-14 (804,000/3.4 rating - 3+ years).
Sunday's all new "Shake It Up" (9:00 - 9:30 p.m.) hit a 4-month high in Total Viewers (3.45 million), Kids 2-11 (1.98 million/5.0 rating) and Kids 6-11 (1.65 million/7.0 rating), while "Dog With A Blog (8:00 - 8:30 p.m.) rose to a near 5-month high in Tweens 9-14 (1.40 million/5.9 rating) - since 3/17/13 and 2/24/13, respectively.
Led by "Shake It Up,"
Disney Channel delivered the Top 9 TV telecasts in Kids 6-11 (18 of Top 20, Top 5 below) and Top 5 in Tweens 9-14 (51 of Top 53, Top 5 below):
Disney Junior Preschooler Block on Disney Channel
Led by "Sofia the First" and "Doc McStuffins,"
Disney Junior on
Disney Channel delivered the week's Top 2 cable TV series in Kids 2-5, Top 3 cable TV series in Girls 2-5 and Top 4 preschool cable TV series in Total Viewers.
24-Hour
Disney Junior Channel
The 24-hour
Disney Junior Channel easily ranked as cable TV's #1 preschool-dedicated network in Total Day for the 15th consecutive week - each week since reporting public ratings on 4/1/13 - with Kids 2-5 (205,000/1.3 rating) and Boys 2-5 (100,000/1.2 rating), for the 14th time in the previous 15 weeks in Total Viewers (401,000), and for the 3rd time in the prior 4 weeks in Girls 2-5 (104,000/1.3 rating) and 3rd week in a row in Women 18-49 (86,000/0.1 rating).
Impressively,
Disney Junior Channel soared to its most-watched week on record in Total Viewers (401,000), Girls 2-5 (104,000) and Women 18-49 (86,000) and its 2nd-most-watched week to date in Kids 2-5 (205,000 - behind week of 5/13/13).
Disney Junior Channel topped
Nick Jr. for the 15th week in a row in Kids 2-5 (+9% - 205,000 vs. 188,000) and Boys 2-5 (+10% - 100,000 vs. 91,000), and for the 14th time in 15 weeks in Total Viewers (+7% - 401,000 vs. 375,000), despite being in 16.4 million fewer homes.
Disney Junior Channel towered over Sprout by triple digits for the 15th consecutive week in the key demos Total Viewers (+137% - 401,000 vs. 169,000), Kids 2-5 (+185% - 205,000 vs. 72,000) and Boys 2-5 (+245% - 100,000 vs. 29,000), and for the 14th time in the previous 15 weeks in Girls 2-5 (+148% - 104,000 vs. 42,000).
Source: NTI, U.S. ratings. Week of 7/8/13-7/14/13, Live + Same Day; Summer to date: 5/27/13-7/14/13, most current. Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.
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