Discovery's SONS OF GUNS Sweeps Key Male Demos

Discovery Channel's Sons of Guns was the #1 cable program among Persons and Men 25-54 delivery and Men 18-49 delivery (no exclusions) on Friday, May 31. In addition, Discovery Channel was the #1 cable network in Men 25-54 and 18-49 delivery.

SONS OF GUNS earned a 1.20 HH/1.08 P25-54 rating and delivered a season high 1.77 million total viewers P2+. The series was the #1 program in ALL OF TELEVISION including both broadcast and cable networks (no exclusions) among M25-54 and M18-49 delivery beating broadcast programs that included NBC's Dateline and Rock Center, FOX' The Following and Bones, CBS' Undercover Boss and Blue Bloods, and ABC's 20/20 and What Would You Do?.

An all new episode of Sons of Guns premieres next Friday, June 7 at 9 PM E/P.

Source: Nielsen. NHI Calendar. 5/31/13. Live+SD AA% and AA (000).

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

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