SHARK WEEK, television's longest-running and eagerly awaited summer TV event returns to Discovery Channel on Sunday, July 23 at 7:00 PM ET/PT and continues through Sunday, July 30. This is the first year in the franchise's history that SHARK WEEK WILL sync up around the world, airing during the same week on Discovery Channel in more than 220 countries and territories. SHARK WEEK has once again collaborated with an impressive list of marketing partners, giving fans the opportunity to celebrate and experience SHARK WEEK in unique and jawsome ways.
This year,
SHARK WEEK announces a new partner - Live Love Polish. Returning partners include Southwest Airlines(R), Cold Stone Creamery(R), Great Clips, Georgetown Cupcake, Oceana, Lokai and popular Ubisoft(R) apps Hungry Shark Evolution and Hungry Shark World.
A group of hotels from the Marriott International portfolio
WILL team up with
SHARK WEEK to bring shark excitement to hotel guests nationwide. Select hotels in Washington DC, New York City and Newport, RI
WILL invite their guests to swim on by for a chance to view pre-televised shows and have signature snacks and cocktails. Participating hotels including New York Marriott Marquis; Newport Marriott; Washington Marriott Georgetown; Marriott Marquis Washington, DC; Washington Marriott Wardman Park; Washington Marriott Metro Center and Crystal City Marriott.
Located in the heart of historic Newport, RI, the Skiff Bar at the Newport Marriott overlooks the Newport Marina and stunning coastal views. During the week of July 16, specials include Fish & Chip Bites and Blackened Fish Tacos. Bar goers can sip on a Blood in the Water cocktail or Landshark Lager while trying their hand at corn hole with a shark bean bag.
Broadway Lounge at the New York Marriott Marquis in Times Square
WILL have a preview screening of Return To The Isle of Jaws on July 12. During the week of July 23, starting at noon each day, Broadway Lounge
WILL dive into
SHARK WEEK on its multiple screens. The bartenders
WILL serve a specialty
SHARK WEEK cocktail, along with fun food items.
From July 16-30, jump in with the sharks at Washington Marriott Wardman Park which
WILL have the shark floats in pool. On dry land, enjoy specials like the Shark Bait Beer Bucket, Reef Shark Cocktail, and Cilantro Mango Lime Mako. At Visteur Bar and Lounge at Washington Marriott Georgetown, the Shark Bite Cocktail
WILL have a mock shark fin inside the ice and the "How to Attract Sharks" menu
WILL have dishes such as Avocado Shrimp and Scallop Ceviche served in Scallop Shells.
Also, joining
SHARK WEEK as a first-time partner is Live Love Polish which offers unique and non-toxic beauty products for women of all ages. Live Love Polish and Discovery teamed up to create a limited-edition collection of co-branded
SHARK WEEK nail polish. The collection includes a blue polish, 'Shark After Dark' and a grey polish, 'Shark Skin' and
WILL be sold online at www.livelovepolish.com. In addition, with each unit sold, Live Love Polish
WILL donate $1 to Oceana shark conservation efforts.
Southwest Airlines(R) takes
SHARK WEEK to the skies once again to celebrate this summer's sharktacular event. The SHARK WEEK-themed Southwest aircraft is back and
WILL take flight once again this summer. The custom Boeing 737-700 aircraft is emblazoned with regal sharks, showing off more shark species than ever before! Southwest and Discovery have also teamed up to give customers an exclusive
SHARK WEEK experience onboard. Shark fans can watch
SHARK WEEK content onboard WiFi-equipped aircraft via the on-demand channel including a first look at African Shark Safari before it airs on
Discovery Channel during SHARK WEEK.
Additionally, Southwest Airlines and Discovery want to send a family of four on a jawsome vacation to Grand Cayman in the Cayman Islands to see the sharks up close! Enter the "Dare to Dive" sweepstakes at Southwest.com/sharkweek for a chance to win a trip to Grand Cayman. Please visit www.southwest.com/sharkweek for complete rules and to enter for a chance to win.
Great Clips, the world's largest salon brand with more than 4,100 salons in the U.S. and Canada has partnered with
SHARK WEEK for the fifth year in a row. On Sunday, July 30 Hendrick Motorsports driver Kasey Kahne,
WILL drive the Great Clips/SHARK WEEK-branded No. 5 car at the Monster Energy NASCAR Cup Series at Pocono Raceway. Additionally, Great Clips and Discovery
WILL encourage fans to give back through a donation program to Oceana. For every Great Clips Online Check-In app downloaded during the month of July, Great Clips
WILL donate $1 to Oceana shark conservation efforts (up to $10,000). The Great Clips partnership
WILL also feature in-salon co-branded signage in salons nationwide throughout the month of July.
As summer heats up,
SHARK WEEK gets cooler - and sweeter - with delicious, frozen
SHARK WEEK Creations(R) from Cold Stone Creamery(R). Still a bad week to be a seal, but it's a great week to eat ice cream. Enjoy two new tasty exclusive Cold Stone Creamery(R)
SHARK WEEK products: the delicious "Great White Bite" Creation(TM) (Sea Salt Sweet Cream Ice Cream with Strawberries, Graham Cracker Pie Crust and Blue Gummy Sharks) as well as the "Deep Sea Delight(TM)" Ice Cream Cupcake; both, available now until August 1. Take a bite out of these
SHARK WEEK Creations(TM) in participating locations across the United States and look out for the in-store signage in all Cold Stone Creamery(R) stores nationwide. Additionally, Cold Stone Creamery(R)
WILL be giving away
SHARK WEEK swag. Fans are encouraged to share a photo of their delicious
SHARK WEEK Creation(TM) using #ColdStoneSharkWeek for a chance to win. Visit www.coldstonecreamery.com/sharkweek/ for official rules and details.
Discovery continues its partnership with Oceana, the largest international conservation group working solely to protect the world's oceans. Oceana
WILL provide access to content, facts, experts and celebrity supporters to help support
SHARK WEEK promotional efforts across Discovery. Oceana utilizes science-based campaigns to win concrete policy victories aimed at stopping overfishing, controlling bycatch and protecting essential marine habitats. Since its formation in 2001, Oceana has protected over 3.5 million square miles of ocean, advocated for science-based fisheries management in major fishing countries and saved innumerable animals including sea turtles, sharks and dolphins.
Returning
SHARK WEEK partner Lokai has re-released the custom Shark Lokai that is available until July 30 on www.lokai.com. The Lokai lifestyle is devoted to finding balance, sharing success during life's peaks and gaining perspective during lows. With many sharks in danger of extinction, the ocean's balance is disrupted. With each purchase of a Shark Lokai, $1
WILL be donated to Oceana's efforts to save our sharks and restore the ocean's balance.
Discovery is teaming up once again with Hungry Shark(R) Evolution and sequel Hungry Shark World, popular apps from Future Games of London, a Ubisoft studio, which are available on all major App stores. The Hungry Shark series, which has been the number one game in 48 countries,
WILL once again provide fans with even more interactive
SHARK WEEK fun. Each shark-themed game
WILL feature exclusive, in-game
SHARK WEEK content that
WILL be integrated seamlessly into the popular games. Moreover, the games' social media accounts
WILL feature special content intended to promote Oceana's shark advocacy work.
Lastly, Shark enthusiasts can satisfy their sweet tooth with our returning partner Georgetown Cupcake. This year, Georgetown Cupcake has created the 2017
SHARK WEEK Dozen, which are available in all locations nationwide as well as on georgetowncupcake.com. The partnership
WILL also feature in-store signage at all locations. Georgetown Cupcake was founded by sisters Katherine Kallinis Berman and Sophie Kallinis LaMontagne in 2008 in Washington DC. They have since opened stores in New York, Los Angeles, Boston and Atlanta.
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