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Discovery's DEADLIEST CATCH Sweeps Key Male Demos for 8th Straight Week

By: Jun. 05, 2013
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Last night's new episode of Deadliest Catch was the #1 cable program among Men 25-54 and Men 18-49 delivery. This is the eighth consecutive week the series was #1 in Men 25-54 delivery (excluding sports). The series earned a 2.07 HH/1.73 P25-54 rating and delivered 2.82 million viewers P2+, beating most broadcast television series including: FOX's "So You Think You Can Dance," ABC's "Extreme Weight Loss," CBS's "NCIS," "NCIS: Los Angeles" and "Brooklyn DA."

Powered by strong ratings of Deadliest Catch and BACKYARD OIL, which delivered 1.22 million viewers P2+, Discovery Channel was the #1 non-sports cable network in Prime among Men 25-54 and Men 18-49 delivery.

An all new Deadliest Catch premieres next Tuesday, June 11th at 9 PM E/P.

Source: Nielsen. NHI Calendar. 6/4/13. Live+SD AA% and AA (000).

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.



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