Discovery Channel announced today they will broadcast Academy Award-winning director LOUIE Psihoyos's documentary RACING EXTINCTION tonight, December 2 at 9PM ET/PT to a global audience. Discovery, the #1 distributed TV brand in the world, will premiere RACING EXTINCTION in 220 international markets across the world within a span of 24 hours.
"RACING EXTINCTION is the perfect
Discovery Channel television event as it combines Discovery's iconic blue chip nature programming and something very important to us, the opportunity to make a significant global impact," said Rich Ross, President of Discovery Channel.
In the groundbreaking documentary RACING EXTINCTION, director
LOUIE Psihoyos and the group behind the Academy Award®-winning film The Cove assemble a team of artists and activists on a new undercover operation to expose the world of endangered species trafficking and the race to prevent mass extinction. Spanning the globe to infiltrate the world's most dangerous black markets and using high tech tactics to document the link between carbon emissions and species extinction, the documentary reveals stunning, never-before seen images that truly change the way we see the world.
"With the help of Discovery I believe we can create a
TIPPING POINT to create the change we need to preserve a planet that can sustain life for all species," said
LOUIE Psihoyos, Director. "There has never been a more important time in the world than to be alive now - the decisions we make in the next few years will impact the Earth and
ANIMAL species for millions of years."
RACING EXTINCTION will be the catalyst for a larger, ongoing campaign utilizing the hashtag #StartWith1Thing to serve as Discovery's call to action to create a global movement behind the RACING EXTINCTION television event. Discovery will
LEVERAGE its global premiere and additional platforms, including custom branded content, Discovery digital, social media and virtual reality and Discovery Education, along with our partners to ignite
CURIOSITY and global actions people can take in four areas: fighting wildlife trafficking, reducing carbon emissions through use of green energy/transport, supporting green causes, and eating less meat.
"Louie Psihoyos' RACING EXTINCTION is required viewing for all citizens of the world," said John Hoffman, Executive Vice President, Documentaries and Specials for Discovery Channel. "Everyone needs to see this film because it vividly demonstrates the serious threats our beautiful blue planet faces. Even more important, RACING EXTINCTION shows how if we all start by doing just one thing to improve the environment, all of us together can leave nature healthier than we found it."
"This is a historic television event that will bring RACING EXTINCTION to over 220 countries and territories across the world and not only entertain audiences but move the needle on raising awareness on how we can make the planet sustainable for all," said Fisher Stevens, Producer.
Founded by philanthropist and Microsoft co-founder Paul G. Allen and Jody Allen, Vulcan Productions produces compelling feature films, television programs and digital content that inspire people to take action on the critical issues of our time. The company architects campaigns designed to generate measurable impact in the world across areas of science, technology, climate, energy, public health, brain
Science and more.
In partnership with Discovery and OPS this fall, Paul G. Allen, a co-Executive Producer of the film, and his Vulcan Productions, will launch an action campaign around RACING EXTINCTION to empower audiences to join the fight to save these animals while there is still time. The mission of the campaign is long-term reduction of both carbon emissions and consumer demand for endangered species. Vulcan Productions will use dynamic content to bring the connection between carbon emissions, ocean acidification and mass extinction into sharp focus, and provide tools to drive policy and corporate change around greenhouse gases and the trade of endangered wildlife products in U.S. The film's website, racingextinction.com, will also feature an interactive "challenge" tool to help families, groups and individuals to reduce their own carbon footprints.
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