Discovery Channel announced today it has ordered HOUSE OF CARS (working title) to air as part of the network's iconic Motor Mondays line-up. The series, produced by Coolfire Studios, is an original unscripted series that proves building cars isn't just for the pros - it's for anyone who thinks they have what it takes to test their chops on a big build.
At just 29, Nate Boyer has already made his mark restoring and customizing classic American cars as owner of Kultured Customs. But now he's making his biggest gamble yet - starting a new type of garage like no other. It's called "The Doghouse," a co-op business, where mechanics and hobbyists with varied skill sets (aka "Dawgs") get to use Nate's space to modify and restore cars to their full glory.
In a landscape where sharing and crowdsourcing are the new norm, Nate saw an opportunity for the car space. He created a garage where Dawgs - who meet his rigid and demanding qualifications - could get access to his tools, space and even his expertise without charge. But in exchange, Nate gets a cut of their flip.
While The Doghouse is still in its infancy, the business seems to be gaining major traction and interest in the car community. He's not just betting on cars, but betting on the people. But will he be able to balance these two diverging businesses? And can he create a successful model for restoring cars that makes money?
HOUSE OF CARS (w/t) is produced for
Discovery Channel by Coolfire Studios. For Coolfire, Jeff Keane, David Johnson, Steve Luebbert, Emi Macuaga and Graham Hughes serve as Executive Producers. For Discovery Channel, Craig Coffman is Executive Producer and Todd Lefkowitz is Producer. To learn more, go to www.discovery.com, on Facebook at Facebook.com/discovery and on Twitter @Discovery.
About
Discovery Channel Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including,
Science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com
About Discovery Communications Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative viewers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery, Animal Planet,
Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit www.discoverycommunications.com.
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