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Despite a Friday Encore, FALLON Wins in Adults, Men & Women 18-34, 18-49 & 25-54

By: Apr. 04, 2017
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Despite airing a Friday encore, "The Tonight Show Starring Jimmy Fallon" has won the late-night ratings week of March 27-31 in every key ratings demographic - adults, men and women 18-34, 18-49 and 25-54 -- according to "live plus same day" results from Nielsen Media Research. Note that ABC's "Jimmy Kimmel Live" was in rebroadcast through the week.

In adults 18-49, "Tonight" generated a +22% margin over CBS' "The Late Show with Stephen Colbert" for the week, with a 0.62 rating versus a 0.51. Among millennial viewers, Fallon's lead was +26% (0.34 vs. 0.27 in adults 18-34), despite the Friday "Tonight" encore.

At 12:35 a.m. ET, "Late Night With Seth Meyers" outrated CBS' "The Late Late Show with James Corden" in every key ratings measure, and also prevailed in all key categories versus ABC's "Nightline" in their head to head 12:30-to-1 a.m. ET half-hour.

Meyers outrated "Corden" for the week by a +14% margin in adults 18-49 (0.33 vs. 0.29) and won its half-hour versus "Nightline" by +34% (0.39 vs. 0.29 from 12:30 to 1 a.m.).

LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of March 27-31. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.62 rating, 4 share *
CBS "Late Show," 0.51/3
ABC "Kimmel," 0.42/2 (R)

12:35-1:05 a.m. ET
ABC "Nightline," 0.29/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.33/3 *
CBS "Late Late Show," 0.29/2 *

1:35-2:05 a.m. ET
NBC "Last Call," 0.20/2 *

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 2.590 million viewers *

CBS "Late Show," 2.990 million viewers
ABC "Kimmel," 1.877 million viewers (R)

12:35-1:05 a.m. ET

ABC "Nightline," 1.296 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.399 million viewers *

CBS "Late Late Show," 1.264 million viewers *

1:35-2:05 a.m. ET
NBC "Last Call," 0.735 million viewers *

* Friday's "Tonight," "Late Night," "Late Late Show" and "Last Call" were encores.

SEASON AVERAGES

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.84 rating, 5 share
CBS "Late Show," 0.58/3
ABC "Kimmel," 0.49/3

12:35-1:05 a.m. ET
ABC "Nightline," 0.33/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.43/3
CBS "The Late Late Show," 0.31/2

1:35-2:05 a.m. ET
NBC "Last Call," 0.26/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.260 million viewers
CBS "Late Show," 3.143 million viewers
ABC "Kimmel," 2.246 million viewers

12:35-1:05 a.m. ET
ABC "Nightline," 1.473 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.591 million viewers
CBS "The Late Late Show," 1.345 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.854 million viewers

SELECTED CABLE RESULTS, WEEK MARCH 27-31

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.30

TBS, 11 p.m.-midnight, "Conan," 0.25

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.60
Adult Swim, 12:30-1:30 a.m. ET, 0.48

Each adult 18-49 rating point equals 1.28 million viewers.

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m., "The Daily Show," 0.885 million

TBS, 11 p.m.-midnight, "Conan," 0.541 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.213 million
Adult Swim, 12:30-1:30 a.m. ET, 0.960 million

###

Media contact:
Tom Bierbaum, 814/452-2091
Tom.Bierbaum@nbcuni.com

LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of March 27-31. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.62 rating, 4 share *
CBS "Late Show," 0.51/3
ABC "Kimmel," 0.42/2 (R)

12:35-1:05 a.m. ET
ABC "Nightline," 0.29/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.33/3 *
CBS "Late Late Show," 0.29/2 *

1:35-2:05 a.m. ET
NBC "Last Call," 0.20/2 *

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC "Tonight," 2.590 million viewers *

CBS "Late Show," 2.990 million viewers

ABC "Kimmel," 1.877 million viewers (R)

12:35-1:05 a.m. ET
ABC "Nightline," 1.296 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.399 million viewers *

CBS "Late Late Show," 1.264 million viewers *

1:35-2:05 a.m. ET
NBC "Last Call," 0.735 million viewers *

* Friday's "Tonight," "Late Night," "Late Late Show" and "Last Call" were encores.

Image courtesy of NBC.



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