Dentsu Inc. announced today that the International Olympic Committee has awarded the broadcast rights in Kazakhstan, Turkmenistan, Tajikistan, Kyrgyzstan and Uzbekistan for the XXII Olympic Winter Games in Sochi, Russia, in 2014 and the Games of the xxI Olympiad in Rio de Janeiro, Brazil, in 2016 to the Company.
Dentsu has acquired broadcast rights on all media platforms, including television, radio and the Internet, and will now begin the process of securing broadcasters in these territories.
About the Dentsu Group
Led by Dentsu Inc. (TOKYO:4324)(ISIN:JP3551520004), the world's largest advertising agency brand with a history of 112 years, the Dentsu Group offers a comprehensive range of client-centric communications and media services in 110 countries across five continents. Its Japan-wide network and London-based global operating unit Dentsu Aegis Network Ltd., which oversees the operations of Aegis Media, a leading global media and digital communications specialist, as well as those of the Dentsu Network, which manages all of Dentsu's other global business operations outside Japan, together employ more than 37,000 dedicated professionals. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
Dentsu Inc.: www.dentsu.com
Dentsu Aegis Network Ltd: www.dentsuaegisnetwork.com
Dentsu Network: www.dentsunetwork.com
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