Denise Collella Named to NBCUniversal Advanced Advertising Post

NBCUniversal today announced Denise Colella will join the company as Senior Vice President, Advanced Advertising Products & Strategy within the Advertising Sales division. In this role, Colella will oversee the strategy, product development and operations of NBCUniversal's slate of data-enabled advertising products, including the recently announced "Audience Targeting Platform" (ATP) and "NBCU+ Powered by Comcast." Colella also will be responsible for driving the strategic roadmap of new advanced advertising products and portfolio offerings, and will report to Krishan Bhatia, Executive Vice President, Business Operations & Strategy, Advertising Sales, NBCUniversal.

"As we continue to invest in, and offer our clients and agency partners, the most sophisticated and scaled data-enabled, advanced advertising products in the business, Denise's 16 years of global experience in the advertising technology marketplace make her the ideal leader for this role," said Krishan Bhatia. "Data, technology and automation are becoming inextricably linked with TV and investment in digital know-how is critical to ensuring NBCUniversal's continued leadership position in the business."

Most recently, Colella served as Chief Executive Officer of Maxifier, a leading technology platform for digital advertising performance optimization. She originally joined the company in 2011 as the Chief Revenue Officer.

Previously, Colella also served as the Chief Revenue Officer for AudienceScience where she led all of the company's revenue producing operations in the US, Europe and Asia. From 2007-2010, she was Vice President, International, at Right Media, a Yahoo! company, where she developed and executed on the company's international expansion strategy for its advertising exchange.

Denise also held senior positions at DoubleClick, as well as its offline division, the leading transactional cooperative database company Abacus.

Colella earned her Bachelors degree in Commerce, Finance and International Management from Villanova University and a Masters of Computer Systems Management from the University of Maryland.

About NBCUniversal
NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit: www.nbcuniversal.com.

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