Deena Beach and Dalia Ganz Promoted to Vice Presidents at Freeform

As FreeForm continues to move its brand "forward," the network today announced two integral promotions on the marketing side. Deena Beach has been upped to vice president, Marketing Strategy and Dalia Ganz has been upped to vice president, Social Media, Digital Marketing & Synergy, it was announced today by Tricia Melton, senior vice president, Marketing, Creative & Branding, who spearheaded the launch of the new brand narrative and tagline, which was unveiled earlier this year at the network's inaugural FreeForm summit. Beach and Ganz will continue to report to Melton.

"Deena is a strategic marketing powerhouse who constantly strives to push our brand forward in new ways, and Dalia is one of the industry's most creative and innovative leaders in social media," said Melton. "Together, they are a powerful marketing team who will take FreeForm to new heights."
Previously an executive director, Marketing Strategy at Freeform, Beach will continue to lead the charge on marketing strategy developments for all network initiatives and development of all consumer marketing campaigns, as well as oversee off-air and on-air media planning for such shows as "grown-ish," "The Bold Type" and "Shadowhunters." Beach started her career at Starcom Chicago working on the Applebee's and Allstate accounts before moving to Los Angeles to work on the Disney Channel and Disney Jr. accounts. Beach joined the network (then ABC Family) in 2010 as senior manager, Media Planning Strategy and has worked her way up managing and developing marketing campaigns for "Pretty Little Liars," "Baby Daddy," "The Fosters," "Famous in Love" and the network's first ever full multiplatform viewership promotion and binge strategy for "Beyond."

Ganz, most recently executive director, Social Media, Digital Marketing & Synergy, will continue to oversee all social media initiatives for Freeform, as well as lead synergy and partnership marketing for the network with internal and external companies. Having started her career at ABC Family, Ganz spearheaded the innovative and award winning "Pretty Little Liars" social media campaign, established many innovative partnerships such as Tumblr's first ever "Ship Answer Time Q&A with the stars of 'The Bold Type,'" and worked closely with non-profits tied to themes of the network's original series. Just last year, she led her team to make "Pretty Little Liars" and "Shadowhunters" the #1 and #2 shows on social media, with "Shadowhunters" also being the most talked about TV program on Tumblr for the year. 2018 looks to continue the FreeForm social dominance with "grown-ish" already being TV's most engaging new series of 2018 with 2.5MM social engagements. Ganz was named as one of "Hollywood's New Leaders" by Variety Magazine.

About Freeform
Part of Disney|ABC Television, FreeForm connects to audiences and goes BEYOND entertainment with bold original programming and immersive social engagement. As Disney's young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events "13 Nights of Halloween" and "25 Days of Christmas." The FreeForm app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.

To post a comment, you must register and login.