Debut of THURSDAY NIGHT FOOTBALL on NBC NFL Network Averages 13.6 Million Viewers Across All Platforms

Last night's Carolina Panthers' 23-20 victory over the New Orleans Saints on Thursday Night Football averaged a Total Audience Delivery (TAD) of 13.6 million viewers across all platforms - NBC, NFL Network, Twitter, NBC Sports Digital, and NFL Digital, according to Fast National data released today by The Nielsen Company, and digital data from Adobe Analytics and Twitter.

Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.

NBC's first-ever telecast of Thursday Night Football last night averaged 13.3 million TV-only viewers - ranking as the network's most-watched Thursday night show in November since 2006, excluding Thanksgiving nights (13.4 million viewers for ER on 11/30/06).

TV viewership on NBC and NFL Network peaked at 15.8 million from 9:45-10 p.m. ET. Last night's game (8:27-11:38 p.m. ET) registered a national household TV rating of 8.1/15.

The Average Minute Audience (AMA) for last night's live stream via Twitter, NBC Sports Digital, and NFL Digital was 305,000 viewers.

In total, Twitter reached 3.4 million combined worldwide viewers for pregame coverage and Saints-Panthers for a minimum of three seconds with that video being 100% in view. For the Thursday Night Football game alone, Twitter reached 2.9 million viewers. This is the most total viewers for a Thursday Night Football game on Twitter this season (through six games). The average audience (AMA) watching Thursday Night Football on Twitter properties was 209,000.

Remaining Thursday Night Football game schedule:

Date	Game	Network
Thurs. Dec. 1	Dallas Cowboys at Minnesota VIKINGS	NBC, NFLN **
Thurs. Dec. 8	Oakland Raiders at Kansas City Chiefs	NBC, NFLN **
Thurs. Dec. 15	Los Angeles Rams at Seattle Seahawks	NBC, NFLN **
Sat., Dec. 17	Miami Dolphins at New York Jets	NFLN
Thurs. Dec. 22	New York Giants at Philadelphia Eagles	NBC, NFLN **
Sat., Dec. 24	Cincinnati Bengals at Houston Texans	NFLN
Sun., Dec. 25	Baltimore Ravens at Pittsburgh Steelers	NFLN

** Live streamed on Twitter, NBCSports.com and the NBC Sports app

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