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Debut of ONCE UPON A TIME's 'Frozen' Storyline Delivers 2-Year High for ABC

By: Sep. 29, 2014
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ABC Sunday Prime (7-11pm - 6.8 million and 2.1/6 in AD18-49): Opposite NBC's SUNDAY NIGHT FOOTBALL and an NFL overrun-boosted Fox, ABC beat its non-sports competition on CBS Sunday night by 62% in Adults 18-49 (2.1/6 vs. 1.3/4). ABC's season premieres of Once Upon A Time (3.4/10) and Resurrection (2.2/6) opened as Sunday's top-rated broadcast dramas in Adults 18-49, leading by strong margins over CBS' dramas, MADAM SECRETARY (1.4/4), THE GOOD WIFE (1.3/4) and CSI (1.4/4). The Net was up over season premiere Sunday last year by 5% in Adults 18-49.

Once Upon A Time: Storybrooke Has Frozen Over (7-8pm - 5.1 million and 1.5/5 in AD18-49): During the 7 o'clock hour opposite Fox's big NFL overrun, ABC's Once Upon A Time lead-in special was up over the year-ago special and beat out its non-sports competition in THE HOUR by 36% in Adults 18-49 (1.5/5 vs. 1.1/4 - CBS' 60 Minutes).

Once Upon a Time (8-9pm - 9.3 million and 3.4/10 in AD18-49): Building sharply on its lead-in at 8pm, ABC's 4th season opener of Once Upon a Time dominated its CBS drama competition in THE HOUR with Adults 18-49, more than doubling MADAM SECRETARY (+143% - 3.4/10 vs. 1.4/4). Topping its 2-hour May finale (6.8 million and 2.3/7 on 5/11/14) in viewers (+37%) and young adults (+48%), Once Upon a Time earned its highest numbers in nearly 2 years - since 11/4/12. In addition, the show hit new series highs with Teens and Kids. The ABC drama also outperformed its year-ago season opener in Total Viewers (+9%) and Adults 18-49 (+31%). The ABC drama was the #1 most social non-sports broadcast of the evening with 224,951 tweets, up 65% from last year's opener to rank as the show's highest number ever.

Resurrection (9-10pm - 7.6 million and 2.2/6 in AD18-49): At 9pm, ABC's Resurrection defeated CBS' competing THE GOOD WIFE by 69% in Adults 18-49 (2.2/6 vs. 1.3/4). Resurrection was up from where it finished out its first season, outpacing its May finale by 5% in Adults 18-49 (2.1/6 on 5/4/14) to earn its best rating since the beginning of April - since 4/6/14. In addition, the show was up 38% over its finale in Adults 18-34 to its highest rating since the mid-March - since 3/16/14.

Revenge (10-11pm - 5.3 million and 1.4/4 in AD18-49): During the 10 o'clock hour, ABC's Revenge tied CBS' season premiere of CSI in Adults 18-49 (1.4/4). Revenge was up in Total Viewers (+8%) and held even with its May finale in Adults 18-49 (4.9 million and 1.4/4 on 5/11/14) to equal its best young adult number since March - since 3/23/14.



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