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Debut of NBC's POWERLESS Retains 92% of Lead-In from 'Superstore'

By: Feb. 03, 2017
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The debut of NBC's POWERLESS (1.1/4 in 18-49, 3.1 million viewers overall from 8:30-9 p.m. ET): Retains 92% of its 18-49 lead-in, which matched the top "Superstore" regular-slot rating since October, and held 100% in men 18-49 (1.0 vs. 1.0). Equals NBC's highest 18-49 rating in the slot, excluding sports, since Nov. 10. Grows +10% versus what NBC averaged in the timeslot last season in 18-49 (1.1 vs. 1.0, L+SD non-sports) and maintains 100% of NBC's average so far this season with entertainment programming (1.1 vs. 1.1).

"Superstore" (1.2/5 in 18-49, 4.0 million viewers overall from 8-8:30 p.m. ET): Matches its highest regular-slot 18-49 rating since Oct. 27 (1.3). With its first original in three weeks, retains +100% of its prior first-run telecast in 18-49 (1.2 vs. 1.2 on Jan. 12). Will add substantial viewership via time-shifting and VOD - so far this season, "Superstore" is growing by +49% in 18-49 rating going from L+SD to L+7 (from a 1.23 to a 1.83) and +1.3 million viewers overall (4.4 million to 5.7 million). Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 117 among adults 18-49 in $100K+ homes.

"Chicago Med" (1.2/4 in 18-49, 6.3 million viewers overall from 9-10 p.m. ET): Retains +100% of its prior original telecast in 18-49 (1.2 vs. 1.2 on Jan. 19) and 98% in total viewers (6.252 million vs. 6.410 million), despite last week's encore and this week facing original "Scandal" competition for the first time. Ranked #2 or tied for #2 among the Big 4 nets in adults, men and women 18-34, men 18-49 and men 25-54. Will add substantial viewership via time-shifting and VOD - so far this season, "Med" has been increasing by +66% in 18-49 rating going from L+SD to L+7 (from a 1.30 to a 2.16) and +3.3 million viewers overall (6.8 million to 10.1 million).

"The Blacklist" (0.9/4 in 18-49, 5.0 million viewers overall from 10-11 p.m. ET): Wins the slot in total viewers versus CBS' premiere of "Training Day" and ABC's "How to Get Away With Murder." Ranks #1 or tied for #1 versus that drama competition in all key adult-male demos. Ties or beats the premiere of "Training Day" in every key measure.Will increase dramatically via time-shifting and VOD - "Blacklist" has grown by +105% in 18-49 rating so far this season going from L+SD to L+7 (1.11 to a 2.28) and +4.6 million viewers overall (5.7 million to 10.3 million). Upscale: "Blacklist" is delivering a strong upscale audience, indexing at a 127 among adults 18-49 in $100K+ homes.

In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," 2.2/6; and ABC's "Jimmy Kimmel Live," 1.8/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.3/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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