TELEMUNDO's second episode of its bio-musical series "Celia" increased +30% (898,000 vs. 690,000) among adults 18-49 and +16% among total viewers (2,093,000 vs. 1,802,000) versus premiere, according to Nielsen.
Inspired by the life of the "Queen of Salsa" Celia Cruz, last night's episode ranked as the #1 Spanish-language program, in its time slot, among total viewers. Locally, the second episode ranked as the #1 program, in its time period, regardless of language, in Miami among total viewers and adults 18-49, and in Houston among adults 18-49; it also ranked as the #1 Spanish-language program, in its time period, among total viewers and adults 18-49 in New York. Following the success of TELEMUNDO's original Super Series concept at 10pm, "Celia" is the first project under the network's innovative bio-musical genre, specifically programmed for the US Hispanic market.
Inspired by the life of the "Queen of Salsa" Celia Cruz, the drama series narrates the life and musical legacy of a woman who launched her career in the middle of the Cuban revolution, in an era when female singers didn't have a place on a stage. Featuring a stellar cast including Jeimy Osorio and Modesto Lacén as the young Celia Cruz and Pedro Knight, with the introduction of Aymée Nuviola and Willie Denton playing the couple in their later years, "Celia" is a production of
FOX Telecolombia and RCN licensed to TELEMUNDO. The series was directed by Victor Mallarino and Liliana Bocanegra, with Nelson Martínez as executive producer and a screenplay based on a script by Andrés Salgado and Paul Rodríguez.
Source: NPM, L+SD, 10/14/15, Persons 2+ rank based on impressions for 8-9 pm strict daypart. NSI, Live+SD, 10/14/15, Ranking based on impressions for 8-9 pm ET/PT & 7-8 pm MT/CT among TEL, UNI, UMA, AZA, ETV, MMX, ABC, CBS, FOX,
NBC & CW.
For more information, please visit Telemundo.com/Celia, nbcumv.com and follow @TLMDPR on Twitter.
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