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DWTS Results and V Mark Strong Year-to-Year Gains for ABC

By: Apr. 28, 2010
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DWTS the Results Show (8-9pm)

Once again improving its new earlier 8pm time period against Fox's American Idol, ABC's DWTS the Results Show outdrew NBC's Biggest Loser by 5.9 million viewers (12.2 million vs. 6.3 million) in the hour and tied the NBC program among Adults 18-49 (2.3/7). ABC's most-recent star of The Bachelor, Jake Pavelka was the 5th celebrity dancer eliminated from the contest this season. The dancing results program generated huge year-to-year gains in the hour for ABC, over the year-ago night with original programming, boosting the slot by +8.9 million viewers and by +130% in Adults 18-49 (3.3 million and 1.0/3 with originals of According to Jim). In fact on average among Total Viewers and Adults 18-49, DWTS the Results Show is delivering ABC's strongest performance in the time period against American Idol in 7 years - since 2003.

V (10-11pm)

Building on its encore Lost lead-in by 6% among Adults 18-49, V continued to improve Tuesday's 10 o'clock hour for ABC, growing the hour by 19% over the year-ago night with original drama programming (1.9/5 vs. 1.6/4 - Cupid). V finished #1 against its CBS and NBC drama competition in the hour with Men 18-49 for the 5th consecutive week, topping originals of The Good Wife by 12% and NBC's Parenthood by 19%.



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