DWTS :ALL STARS Premiere is Ratings Winner for ABC
By: Caryn Robbins Sep. 25, 2012
Despite facing NBC's "The Voice" for the first time ever on the opening night of a TV season, ABC (13.5 million) finished as the top broadcaster on season premiere Monday with the openers of "DWTS: ALL STARS and "Castle," outdrawing NBC by 2.5 million viewers (11.0 million – "The Voice"/"Revolution"), CBS by 5.1 million viewers (8.4 million – "HIMYM"/"Partners"/"2 Broke Girls"/"Mike & Molly"/"Hawaii Five-0") and Fox by 7.9 million viewers (5.6 million – "Bones"/"The Mob Doctor"). In fact, it was ABC's 5th time in the last 6 years to open as the most-watched broadcaster on the first Monday of the season. In addition, ABC (2.6/7) finished in a virtual tie with CBS among Adults 18-49 (2.7/7) and beat out Fox's prime by 53% (1.7/5).
Building its audience from its first hour to its second hour opposite stiff competition, the 15th season opener of "Dancing with the Stars: All-Stars" made ABC the most-watched net in its time slot (14.6 million), outdrawing NBC's The Voice by 2.7 million viewers (11.9 million) in head-to-head competition from 8:00-10:00 p.m. In addition, the ABC unscripted series beat out Fox's dramas in the 2-hour time period by 59% in Adults 18-49 (2.7/7 vs. 1.7/5) and CBS' comedy premieres among Adults 25-54 (3.8/9 vs. 3.7/9)."DWTS: All-Stars" attracted ABC's biggest audience in the time period since early May and its top young adult number since April – since 5/7/12 and 4/30/12, respectively"Castle" (10:00-11:00 p.m.)
TV's most-watched series during the 10 o'clock hour, ABC's 5th season opener of "Castle" outdrew NBC's "Revolution" by 2.1 million viewers (11.4 million vs. 9.3 million), while defeating CBS' opener of "Hawaii Five-0" by more than 3.0 million viewers (11.4 million vs. 8.0 million) and by double digits in both Adults 18-49 (+32% - 2.5/6 vs. 1.9/5) and Adults 25-54 (+32% - 3.3/8 vs. 2.5/6).
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