DESPICABLE ME 2 Tops Rentrak's Movies on Demand Titles for Week Ending 1/12

Rentrak (RENT), the leader in precisely measuring movies and TV everywhere, today announced the top ten Movies on Demand (MOD) titles based on consumer transaction rate. Movies on Demand are transactional (pay-per-purchase) films available through cable and telco providers.

About Rentrak
Rentrak (RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies.Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

According to the company's OnDemand Essentials service, the top ten most-viewed Movies on Demand titles, per data collected Jan. 6-12, 2014 are below.

Rentrak Top Ten MOD Titles:

RANK	TITLE	STUDIO	VOD RELEASE DATE	MPAA RATING	BOX OFFICE ($M)
1	Despicable Me 2	Universal (CMCSA)	12/24/13	PG	367.9
2	Percy Jackson: Sea of Monsters*	20th Century Fox (NWSA)	12/17/13	PG	68.5
3	Don Jon*	Relativity	12/17/13	R	24.5
4	Prisoners*	Warner Bros (NYSE: TWX)	12/17/13	R	61.0
5	We're the Millers*	Warner Bros (NYSE: TWX)	11/19/13	R	150.0
6	The Family*	Relativity	12/17/13	R	37.0
7	Elysium*	Sony (NYSE: SNE)	12/17/13	R	93.1
8	Closed Circuit*	Universal (CMCSA)	1/7/14	R	5.8
9	The Heat*	20th Century Fox (NWSA)	10/15/13	PG-13	158.9
10	Insidious: Chapter 2*	Sony (NYSE: SNE)	12/24/13	R	83.6
Source: Rentrak OnDemand Essentials, as dated, rank based on transaction. OnDemand Essentials includes reporting from operator partners on Television on Demand usage. *Indicates day-and-date with home video release. Rentrak Corporation 2013 - Content in this chart is produced and/or compiled by Rentrak Corporation and its OnDemand Essentials data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the chart in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About OnDemand Essentials
OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze Video on Demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to Video on Demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

SOURCE Rentrak Corporation

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