DAYS OF OUR LIVES Up from 2012 in Women 18-49, 25-54

Days of our Lives" has generated gains versus the same week last year of 8 percent in the women 18-49 category and 14 percent among women 25-54, giving "Days" increases for the second quarter to date of 14 percent in women 18-49 and 18 percent in women 25-54, according to "live plus same day" ratings results for the week of February 18-22 from Nielsen Media Research.

For the week of April 8-12, "Days of our Lives" (0.9 rating, 6 share among women 18-49, 0.5 rating among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic and tied for #6 in the women 18-34 race. "Days" matched its highest women 18-49 rating in seven weeks (since the week of February 18-22).

Versus the same week last year, "Days of our Lives" was up 8 percent in the women 18-49 demographic (576,000 vs. 532,000), up 14 percent in the women 25-54 race (746,000 vs. 652,000) and up 4 percent in total viewers (2.5 million vs. 2.4 million).

For the first two weeks of the second quarter, "Days of our Lives" is up 14 percent versus one year ago in the women 18-49 category (528,000 vs. 464,000), up 18 percent in the women 25-54 demo (694,000 vs. 590,000) and up 7 percent in total viewers (2.4 million vs. 2.2 million).

Season to date, "Days of our Lives" is tied for #4 in the women 18-49 category and tied for #3 in the women 18-34 demo. Season to date, "Days" is up 2 percent in total viewers (2.7 million vs. 2.6 million).

Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date and quarter-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

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