"Days of our Lives" has equaled its highest weeklong women 18-49 rating in nearly three years, according to "live plus same day" viewing figures from Nielsen Media Research.
For the week of Jan. 20-24, "Days of our Lives" (1.1 rating, 6 share among women 18-49, 0.7 rating among women 18-34) tied for #4 among network daytime series in the women 18-49 demographic and tied for #8 in the women 18-34 race. The 1.1 rating for the week in the women 18-49 category ties "Days'" highest in that key demo since a 1.3 for the week of Jan. 31-Feb. 4, 2011.
For the week versus the same week last year, "Days of our Lives" was up 2% in the women 18-34 category (187,000 vs. 184,000), up 15% in the women 18-49 demographic (681,000 vs. 591,000), up 20% in the women 25-54 race (854,000 vs. 709,000) and up 5% in total viewers (2.9 million vs. 2.7 million).
Season to date, "Days of our Lives" is tied for #4 in the women 18-49 category and tied for #5 in the women 18-34 demo. Season to date, "Days of our Lives" is up 5% in the women 18-34 category (214,000 vs. 203,000), up 12% in the women 18-49 race (710,000 vs. 634,000), up 12% in the women 25-54 demo (867,000 vs. 776,000) and up 9% in total viewers (2.9 million vs. 2.7 million).
Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
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