"Days of our Lives" has generated its highest weeklong women 18-49 rating and women 18-49 audience since November 2011, according to "live plus same day" viewing figures from Nielsen Media Research.
For the week of Jan. 6-10, "Days of our Lives" (1.1 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic and tied for #6 in the women 18-34 race.
"Days" averaged 688,000 women 18-49 during the week, its biggest audience in that key demo since the week of Nov. 21-25, 2011 (703,000). The 1.1 rating is also "Days" highest since Nov. 21-25, 2011 (1.1). It's the second week in a row "Days" has attracted its biggest women 18-49 audience since November 2011 - during the prior week, 'Days' averaged 669,000 women 18-49, which at that time was the show's biggest viewership in that demo since Nov. 21-25, 2011.
For the week versus the same week last year, "Days of our Lives" was up 15% in the women 18-34 category (198,000 vs. 172,000), up 19% in the women 18-49 demographic (688,000 vs. 579,000), up 17% in the women 25-54 race (838,000 vs. 716,000) and up 17% in total viewers (3.0 million vs. 2.6 million).
Season to date, "Days of our Lives" is tied for #4 in the women 18-49 category and tied for #5 in the women 18-34 demo. Season to date, "Days of our Lives" is up 8% in the women 18-34 category (217,000 vs. 201,000), up 14% in the women 18-49 race (705,000 vs. 621,000), up 13% in the women 25-54 demo (859,000 vs. 762,000) and up 11% in total viewers (2.9 million vs. 2.6 million).
Through 16 weeks of the season, "Days of our Lives" is generating its biggest women 18-49 audience in three years, averaging 705,000 viewers, best since 797,000 at this point during the 2010-11 season. In total viewers, "Days" is delivering its biggest season in four years, averaging 2.900 million viewers, best since 3.201 million at this point during the 2009-10 season.
Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Fourth-quarter and season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
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