"Days of our Lives" has attracted its biggest women 18-49 audience in 18 months and generated its top total-viewer result in more than two years, according to "live plus same day" viewing figures for the week of May 27-31 from Nielsen Media Research.
For the week, "Days of our Lives" averaged a 1.0 rating, 7 share among women 18-49 and a 0.6 rating among women 18-34, tying it for #4 among network daytime series in the women 18-49 demographic and tying it for #3 in the women 18-34 race. Note that Monday results are excluded from the week's averages due to the Memorial Day holiday.
"Days" generated its biggest women 18-49 audience (645,000) in the last 18 months (since the week of November 21-25, 2011, 703,000). In total viewers, "Days'" 2.827 million persons last week was the show's biggest overall audience in more than two years (since the week of January 31-February 4, 2011, 3.030 million).
For the week versus the same week last year, "Days of our Lives" was up 21% in the women 18-34 race (193,000 vs. 160,000), up 28% in the women 18-49 demographic (645,000 vs. 504,000), up 34% in the women 25-54 race (824,000 vs. 616,000) and up 18% in total viewers (2.8 million vs. 2.4 million).
For the second quarter to date, "Days of our Lives" is up 6% in the women 18-49 category (644,000 vs. 609,000), up 10% in the women 25-54 demo (822,000 vs. 745,000) and up 5% in total viewers (2.6 million vs. 2.5 million).
Season to date, "Days of our Lives" is tied for #4 in the women 18-49 category and tied for #3 in the women 18-34 demo. Season to date, "Days" is up 3% in total viewers (2.7 million vs. 2.6 million).
Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
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