News on your favorite shows, specials & more!

DATELINE NBC Posts Week-to-Week Growth in Key Adult Demo

By: Feb. 23, 2013
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

From 8-10 p.m. ET, "Dateline NBC" (1.4/4 in 18-49, 6.2 million viewers overall) is up week to week by 8 percent in 18-49 rating (to a 1.4 from a 1.3), to match the show's highest Friday rating since January 4 (1.5 from 9-11 p.m.).

* "Dateline NBC" also equaled NBC's highest 18-49 rating in the Friday 8-10 p.m. slot since a "Saturday Night Live" special on December 7 (1.5). Last night's "Dateline" ranked #2 in the slot among ABC, CBS, NBC and FOX in 18-49 and total viewers and tied for #1 among men 18-49.

* From 10-11 p.m. ET, "Rock Center with BrIan Williams" reported a 1.0/3 in 18-49 and 4.5 million viewers overall. Versus its averages on Thursday nights earlier this season, "Rock Center" matched its average 18-49 rating (1.0, L+SD) and was up 22 percent in total viewers (4.497 million vs. 3.697 million).

In Late-Night Metered Markets Friday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.5/6; and ABC's "Jimmy Kimmel Live," 2.2/5.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.5/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.8/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



Comments

To post a comment, you must register and login.



Videos