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DANCING WITH THE STARS 'Disney Night' Earns Season Highs in Key Demos

By: Apr. 15, 2014
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ABC Monday Prime (8-11pm - 12.2 million and 1.9/6 in AD18-49): With Disney night on DWTS and a repeat Castle, ABC was the most-watched TV network on Monday by 2.4 million viewers over runner-up NBC (12.2 million vs. 9.8 million), winning each half-hour of the evening. The Net took 2nd in Adults 18-49 (1.9/6), beating CBS by 12% (1.7/5) and Fox's all-original drama lineup by 36% (1.4/4).

DWTS was the night's most-watched TV program overall and the #2 TV show in Adults 18-49, behind only NBC's The Voice. ABC's encore Castle was Monday's most-watched scripted series.

Dancing with the Stars (8-10pm - 14.2 million and 2.3/7 in AD18-49): From 8-10pm, ABC's Dancing with the Stars finished as Monday's most-watched TV series for the 5th week in a row, topping NBC's The Voice in head-to-head competition by a best-of-season 2.5 million viewers (14.2 million vs. 11.7 million). Dancing also posted its most competitive finish this season with The Voice in Adults 18-49, pulling within one rating point. In fact, Dancing took 2nd in the 2-hour time period over CBS and FOX across all key Adults (AD18-34/AD18-49/AD25-54) and Teens 12-17, while beating The Voice in Kids 2-11 for the broadcast lead. DWTS was the #1 most social broadcast series on Monday night with 129,774 tweets.

· On a night celebrating the music of Disney's animated movies, DWTS was up week to week by 5% in Adults 18-49 to tie its 2nd-highest rating this season, while earning new season highs with Teen 12-17 and Kids 2-11. In addition, the show was up over the same night last year (13.4 million and 2.2/6 on 4/14/13) in Total Viewers (+6%) and Adults 18-49 (+5%), marking its 3rd straight week of year-to-year growth on both measures.

Castle (10-11pm - 8.1 million and 1.2/4 in AD18-49): During the 10 o'clock hour, ABC's repeat Castle was the most-watched TV show (8.1 million), outdrawing replays of NBC's Blacklist by 2.0 million viewers (6.1 million) and CBS' Person of Interest by 3.4 million viewers (4.7 million). The 6th-season ABC drama delivered its 2nd-most-watched encore ever, behind only the prior week.



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