Coverage of THE MACY'S THANKSGIVING DAY PARADE Delivers Highest Ratings Since the OSCARS

NBC's coverage of "The 92nd Macy's Thanksgiving Day Parade®" has delivered the highest metered-market rating for any telecast on the broadcast networks, excluding news and sports, since the OSCARS in March, according to Nielsen Media Research.

From 9 a.m.-noon, "The 92nd Macy's Thanksgiving Day Parade," hosted by Savannah Guthrie, Hoda Kotb and Al Roker of NBC's "Today," averaged a 12.8 rating, 28 share in households in the 56 local markets metered by Nielsen (with Denver and Salt Lake City currently excluded) and a 6.9/34 in adults 18-49 in the 25 markets with local people meters.

Excluding sports, both the 12.8 in households and 6.9 in 18-49 make this the #1 telecast of the season and highest, excluding news and sports, going back to last March's "Academy Awards" on ABC (18.0 in households, 9.5 in 18-49 on March 4).

· The parade grew year to year in metered-market households by +2% (to a 12.8 rating from a 12.6). The 12.8 equals the event's third best score in the last 13 years, trailing only 2013 and 2015 (13.5 ratings each) since 2004 (13.0).

No non-sports broadcast so far this season has rated higher than yesterday's parade, with the #2 non-sports program in metered-market households landing two full rating points behind (10.8 for the Sunday, Oct. 21 telecast of "60 Minutes").

At noon, "The NATIONAL DOG SHOW Presented by Purina" walked off with the event's second-highest household rating in the meters in 14 years.

From noon-2 p.m., NBC's coverage of "The National Dog Show," hosted by John O'Hurley and featuring the commentary of expert analyst David Frei, was awarded a 6.1/14 in metered-market households and a 3.0/14 in 18-49 in the local people meters)

The 6.1 is up +2% versus one year ago (6.1 vs. 6.0) and ranks as the event's second-best household rating since 2004(6.3), trailing over that span only the 6.4 of 2016.

National ratings for the parade and dog show, including viewer totals, are due from Nielsen on Wednesday, Nov. 28. The national results for last year's "Macy's" parade were 24.060 million viewers, while the 2017 "National Dog Show" garnered 11.556 million viewers.

NOTE: Results are based on "live plus same day" data from Nielsen Media Research, unless otherwise indicated.

In Late-Night Metered Markets Thursday Night:

"The Tonight Show Starring Jimmy Fallon" has generated its highest Nielsens since February in both metered-market households and adults 18-49 in the local people meters with its Thanksgiving night telecast that followed NBC Sports' primetime coverage of ATLANTA Falcons-New Orleans Saints NFL football.

"Tonight" dominated the competition with a 3.0 rating in metered-market households and a 1.3 in 18-49 in the local people meters. Both the 3.0 and 1.3 are the show's best figures since Friday, Feb. 9, 2018 with the telecast that followed the Opening Ceremony of the PyeongChang Olympics (3.2 and 1.4 respectively).

"Tonight" grew +11% versus the same night last year in metered-market households (3.0 vs. 2.7) and is up +67%versus the show's season average for originals (1.8). In 18-49 in the local people meters, Fallon jumped +160% versus his season-average 0.5.

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," a 3.0 rating, delayed by an NFL overrun; "Late Show with Stephen Colbert," 1.8/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.3/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.3, delayed by an NFL overrun; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.3/2 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.8/3 in metered-market households and a 0.2/1 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," a 1.8 rating in metered-market households, delayed by an NFL overrun; CBS's "Late Late Show," 0.9/3 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.8 in 18-49, delayed by an NFL overrun; "Late Late Show," 0.3/2 with an encore.

At 1:35 a.m., "Last Call with Carson Daly," delayed by an NFL overrun, averaged a 1.3 rating in metered-market households and a 0.6 in adults 18-49 in the 25 markets with local people meters.

Thursday Primetime Ratings:

In metered-market household results, the NFL game featuring the ATLANTA Falcons at the New Orleans Saints averaged an 11.4 rating, 24 share from 8:30-11:15 p.m. ET (not including digital data). NBC dominated the night in both metered-market households and adults 18-49 in the 25 markets with Local People Meters.

Despite a 14-point halftime margin, the 11.4 is a high for an NBC Thanksgiving night game since the 2015 telecastduring the record "Sunday Night Football" season.

The Falcons-Saints game surged +18% above the year-ago Giants-Redskins matchup (9.7/20).

The Falcons-Saints metered-market household rating peaked at a 12.1/25 from 9-9:15 and 9:30-9:45 p.m. ET.

Live streaming is not included in these NBC NFL overnights - full Total Audience Delivery (TAD) will be issued later and throughout season

The Saints delivered a 75 share in New Orleans -- meaning three of every four homes with TVs in use was watching NBC - the second best for the Saints in the history of the NBC "Sunday Night Football" package, behind only the 78 share for the 2010 NFL Kickoff game as Drew Brees and the SUPER BOWL champion s hosted Brett Favre and the Minnesota Vikings.

Top markets for Falcons-Saints on NBC: New Orleans 52.3/75; Norfolk 17.0/32; ATLANTA 16.7/34; Buffalo 14.0/26; Minneapolis 13.7/29; Las Vegas 13.6/27; Houston 13.4/29; Denver 13.4/30; Kansas City 13.2/25; West Palm Beach 13.2/24.

Wednesday Primetime Results:

An encore telecast of A SATURDAY NIGHT LIVE Thanksgiving Special" (1.0/4 in 18-49, 3.6 million viewers overall from 9-11 p.m. ET):

Ranks #1 in the timeslot among the Big 4 networks in adults 18-49.

Also finishes #1 or tied for #1 among those networks in all other key demographics -- adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54.

Performs in line with last year's "SNL" encore special in this timeslot on the Wednesday before Thanksgiving in 18-49 (1.0 vs. 1.1 from 9-11 p.m. on Wednesday, Nov. 22, 2017) and total viewers (3.641 million vs. 3.771 million).

"Hollywood Game Night" (0.6/3 in 18-49, 3.0 million viewers overall from 8-9 p.m. ET):

Maintains its full rating from half-hour to half-hour in 18-49 (0.6 vs. 0.6).

In Late-Night Metered Markets Wednesday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.1/5; "Late Show with Stephen Colbert," 2.6/7; and ABC's "Jimmy Kimmel Live," 1.3/3 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.3/2 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 1.3/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.3/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

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