Comedy Central to Launch Stewart, Colbert Product Line at Urban Outfitters
By: Caryn Robbins Aug. 15, 2012
Fans of COMEDY CENTRAL and its political satire coverage by "The Daily Show," "The Colbert Report" and "Indecision 2012" can now express themselves by wearing, drinking and adorning their walls with smart, funny and election-inspired merchandise. COMEDY CENTRAL and Urban Outfitters have signed a retail partnership with all products exclusive to Urban Outfitters, and all 157 locations in the United States participating, beginning on Wednesday, August 15. Items will also be available at urbanoutfitters.com.
For the first time, retail merchandise from COMEDY CENTRAL's "The Daily Show," "The Colbert Report" and "Indecision 2012" such as graphic tees, mugs, tumblers, posters and buttons, designed by the shows, will be available in stores with the "Indecision 2012" collection as the first exclusive product collaboration for Urban Outfitters with a TV network.
Highlights from this exclusive consumer products Urban Outfitters launch include:
Graphic tee: America ("The Colbert Report")
Mug: "The Best F#%king News Team Ever" ("The Daily Show")
Mug: "Incompetent, Incoherent, Incapable" ("Indecision 2012")
Additional merchandise featured includes: "The Colbert Report" wall art "You Want Me" and tumblers "I Am Drunk (And So Can You)," "Let Freedom Drink!" and "Time To Get Star Spangled Hammered;" "The Daily Show" logo graphic t-shirt and button set (four) - "I'm Kind of Insane and I Vote," "Button of Zen," I am Bi-Partisan Curious" and "I Actually Took Time Out of My Morning to Pin This Stupid Thing on My Shirt;" and COMEDY CENTRAL's "Indecision 2012" brand logo graphic t-shirt.
As part of this retail launch, Urban Outfitters is holding a sweepstakes at urbanoutfitters.com from August 15 through September 15 in which one lucky fan and a guest can win a trip to New York City to watch the Presidential election results LIVE at COMEDY CENTRAL's "Indecision 2012" Election Night Party.
Available on-air, online and on-the-go, COMEDY CENTRAL (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc.
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