Comedy Central to Begin Airing in France

Following successful launches in Europe, Africa, and the Middle East, Viacom's Comedy Central will extend its international presence once again, starting in France this fall, according to Variety.

Starting Thursday, Comedy Central will be distributed on all affiliate platforms, and is expected to reach more than 13 million households.

French Comedy Central will be available on all devices, providing live access to Comedy Central TV, Comedy Central Replay and the brand's SVOD service, Comedy Central Play. It will also be available on iTunes and Google Play.

The French launch was announced Tuesday by Viacom Southern and Western Europe, Middle East and Africa.

"Comedy as a genre has universal appeal around the world," said Amalia Martinez de Velasco, senior vice president of Entertainment Brands, VIMN Southern and Western Europe, Middle East and Africa.

"Our focus is on bringing the best of our international production tailored to the tastes of the French audience, not only long-form but also paying particular attention to short-form content, since France is one of the most innovative regions in terms of digital content and innovation," she said.

Available Comedy Central series will include "Corporate," "I Live With Models," "South Park," "The Daily Show With Trevor Noah," "Key and Peele," "Inside Amy Schumer," and "The Dude Perfect Show," and special events like "The Roast." "The Daily Show With Trevor Noah" and "South Park" will air day and date with the U.S. channel.

Created in the U.S. in the early '90s, Comedy Central boasts one of the world's largest portfolios of comedy content and reaches more than 300 million households across 150 countries.

Read the original story on Variety.

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